Monday, February 26, 2024
SATTE 2024 is set to redefine the travel and tourism industry by addressing current challenges and seizing new opportunities in the evolving global landscape. Learn more in the exclusive interview with Yogesh Mudras, Managing Director, Informa Markets, India.
The event’s core focus is on sustainability, responsible travel, inclusivity, and climate resilience. It seeks to strengthen partnerships with local and international associations, Destination Management Organisations, and regional bodies to meet the industry’s evolving needs and tourism objectives. SATTE plays a pivotal role in developing domestic, regional, inbound, and outbound tourism.
With a legacy spanning over three decades, SATTE 2024 anticipates unprecedented participation, boasting over 1500 exhibitors, 1000+ VIP delegates, and agents from more than 120 Indian cities. The event will spotlight India’s inbound tourism market, showcase its destinations, and highlight strategic initiatives such as the ‘Atithi’ program, a collaboration with the SEPC and the Ministry of Commerce & Industries. This program aims to elevate India as a premier global travel destination.
Pre-event activities for SATTE 2024 have included outreach in Tier 1 and 2 cities, engagement with industry influencers, and networking through the Association Reach program. Efforts to generate excitement and facilitate business interactions include the introduction of ‘SATTE Travel Insight Podcasts’, ‘SATTE Connect’ roadshows, and the ‘GenX 365 Click’ digital portal. Additionally, the SATTE Global Sustainability feature focuses on skilling 50 students for the tourism sector, highlighting the importance of sustainable development.
The travel industry is poised for a technological revolution, particularly with artificial intelligence, promising personalized experiences and efficient service delivery. SATTE aims to leverage this potential to enhance the travel experience while maintaining a focus on human-centric services.
To boost tourism from domestic and international markets, SATTE 2024 plans to collaborate with governmental bodies, tourism boards, and global travel entities. This collaborative effort aims to position India as a premier global tourism destination through extensive knowledge-sharing sessions and discussions on current tourism trends and opportunities, driving transformative growth in India’s tourism sector.
There are no upcoming events at this time
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