Friday, March 1, 2024
The ITB Berlin Convention 2024 leads the way in tackling the diverse challenges and opportunities in global tourism. Scheduled for March 5 to 7 at the Berlin exhibition grounds, this premier event is set to be the hub for the travel industry’s most critical conversations.
With the theme “Pioneer the Transition in Travel & Tourism. Together,” ITB Berlin 2024 will host 400 top speakers from leading companies such as Booking, Google, Microsoft, and Airbnb, presenting insights in over 200 sessions. This B2B travel event is a crucial moment for stakeholders to discover innovative strategies and adapt to the changing landscape of travel and tourism.
Exploring Uncharted Territories
The ITB Berlin Convention 2024 serves as a comprehensive think tank for the travel industry, addressing topics such as the shortage of skilled labor, climate justice, and the increasing role of artificial intelligence (AI). Participation in the event is included in trade visitor, exhibitor, and press tickets, allowing attendees to engage in a vibrant exchange of ideas across four live stages and 17 themed tracks.
This year’s event will delve into the challenges of digitalization and AI, reflecting on their growing impact in the travel sector. The Carrier & Cruise Track, for example, will concentrate on the airline and cruise industries, examining market trends, technological advancements, and legal frameworks. Esteemed speakers like Nadia Azale of AirFrance-KLM and Michele Francioni of MSC Cruises will highlight key industry developments and best practices.
Leadership and Innovation
Prominent figures such as Glenn Fogel, CEO of Booking Holdings, will discuss the future of travel, emphasizing leadership and innovation. Karim Bagga from Microsoft and Stefan Ebener from Google will explore the transformative potential of GenAI in travel and the digital world. Airbnb’s Dave Stephenson will reveal strategies for unlocking growth, offering firsthand insights into the company’s direction.
Dedication to Sustainability
On March 7, the Responsible Tourism Track will spotlight the tourism sector’s impact on biodiversity and climate justice, showcasing practical sustainable solutions. Influential figures like Bruno Oberle and Ingo Burmester will introduce initiatives aimed at achieving climate justice and leading the way to net-zero emissions.
Global Collaboration and Insights
Sponsors of the convention, including the World Tourism Cities Federation and Berlin Brandenburg Airport, play a vital role in supporting various tracks, emphasizing the collaborative effort to propel the industry forward. Furthermore, ITB Berlin’s year-round offerings, such as newsroom articles and podcasts, provide the tourism community with ongoing insights and updates.
As the ITB Berlin Convention 2024 approaches, it is evident that the event is more than just a meeting point; it is a platform for shaping the future of travel and tourism. Through collaborative discussions, innovative solutions, and shared commitments, the convention is poised to lead the transition toward a more sustainable, inclusive, and technologically advanced travel industry.
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