Wednesday, March 6, 2024
Ireland’s tourism sector shines brightly at ITB Berlin 2024, where it has united with tourism partners to showcase the country’s rich heritage and diverse attractions to the global travel industry. This gathering marks a significant moment for Ireland, with premium hotels, whiskey distilleries, historic houses of heritage, and outdoor adventure providers coming together. They are prepared to engage in pivotal commercial meetings with key German and international tour operators over the next three days.
The focus of Ireland’s participation at ITB Berlin 2024 is to explore B2B global travel business opportunities and showcase its diverse tourism destinations. This initiative is facilitated through strategic collaborations with destination management companies (DMCs), tour operators, and luxury hotels, all aimed at enhancing leisure travel experiences.
Our correspondent from Travel and Tour World is on-site, providing exclusive insights into the products, services, and new destination offerings being introduced at ITB 2024. This event serves as a platform for Ireland’s tourism sector to present its best to the world and to forge new partnerships and strengthen existing ones in the global travel industry.
Ireland’s presence at ITB Berlin 2024 underscores the country’s commitment to its tourism industry and its intent to maintain and grow its position as a leading destination for travelers seeking a mix of cultural, historical, and outdoor experiences. Through direct engagement with tour operators and travel professionals, Ireland aims to capture the imagination of the international travel community and invite the world to explore its unique landscapes and rich heritage.
Stay tuned for more updates as we continue to bring you the latest from ITB Berlin 2024, where Ireland’s tourism sector shines on the global stage, inviting travelers to discover the beauty, adventure, and hospitality that Ireland has to offer.
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