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Sarawak made waves at ITB Berlin 2024 by launching its innovative ‘Gateway to Borneo’ campaign, marking a significant moment. Aligned with ITB 2024’s theme, ‘Take Travel Technology to the Next Level. Together,’ Sarawak is embracing digitalization in tourism, ready to showcase its natural beauty to the world – highlighting Culture, Adventure, Nature, Food, and Festivals.
This campaign represents a rebranding effort, positioning Sarawak as the leading gateway to Borneo, including Kalimantan, Sabah, and Brunei. Through this initiative, Sarawak aims to enhance its appeal as a top tourist destination, inviting global travelers to embark on a journey of discovery and inspiration.
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