Wednesday, March 6, 2024
India is intensifying its efforts to attract German tourists in 2024, with the country’s tourism board promising immersive, authentic, and sustainable experiences to travelers from Europe and beyond.
“We want inbound tourism from Europe and Germany in particular, that’s why we’re here in the German capital,” the joint secretary of India’s Ministry of Tourism, M.R. Synrem, told Travel and Tour World at this year’s ITB congress in Berlin, adding that other attractive source markets included the US, Swiss and Global South.
Since the pandemic, German travel to India has struggled to recover. To attract new visitors, India’s tourism ministry has launched several initiatives. These efforts highlight India as a wedding destination and aim to create immersive travel experiences that provide a true glimpse into Indian life.
One such initiative is the ‘Travel for LiFE’ program, championed by Prime Minister Narendra Modi. This initiative promotes sustainable tourism, encouraging both tourists and operators to adopt practices that conserve natural resources, protect biodiversity, boost local economies, and support local communities. The goal is to offer unforgettable travel experiences while fostering meaningful connections and preserving the environment.
“We want people who visit India to experience the culture, the cuisine. Experience the people. Because that’s a whole new experience,” said M.R. Synrem. “Because that’s a whole new experience. People come, understand the lifestyle, understand what people eat,” he said.
Sustainability also features high on the agenda of India’s Tourism Ministry.
“While I am excited to see development in the country’s (tourism sector), at the same time, it’s important to have concern for the environment. We want to have more sustainable tourism and we believe in making everything green,” M.R Synrem told Travel and Tour World. “I am cautiously optimistic that we’ll end 2024 on a better note than how we ended 2023”.
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