Thursday, March 28, 2024
World Travel Market Latin America is meticulously designed to be dynamic, inspiring, and customized for the needs of tourism industry professionals. Its “Technology” section serves as a central hub for discussions, panels, and debates centered around the confluence of technology and innovation in the tourism sector.
“Artificial intelligence will permeate the content, also will bring content related to the acceleration of digital transformation in tourism. We will innovate by sharing insights on strategies aimed at niche markets,” said Gabriela Otto, member-owner of GO consultancy and curator of the space, adding “the tourism industry is constantly changing, which leads us to constantly adapt the content by monitoring trends and bringing in new professionals to share their visions and experiences.”
World Travel Market Latin America is committed to providing insights that empower professionals and companies to distinguish themselves in a competitive landscape. The event is thrilled to announce Daniel Wilke, Senior Business Executive of Google’s Travel Team, who will share valuable strategies for improving performance across digital platforms.
Another moment to look forward to is the lecturer by Alexandre Cordeiro, founder of TurisTech and head of Innovation at ViagensPromo, on the possibilities brought by artificial intelligence for personalizing every moment of a trip. “We are doing our part to ensure the industry sees technology as an investment and benefits from the solutions presented in the search for operational efficiency and cost reduction,” says the curator.
In addition to innovative solutions, the space will also highlight the importance of working with data to understand the consumer behavior. For Bianca Pizzolito, head of World Travel Market Latin America, “the Technology Theatre is based on the balance between substance of excellence, the quality of the speakers and the diversity of perspectives on the future of the activity,” she says, adding “we need to offer technological solutions to improve the traveler’s journey and have teams trained to meet their expectations.” To provide valuable information in this regard, the Technology theater will have a panel focused on data management and another will promote a reading of the travel habits, technology consumption and worldview of different generations.
Moreover, the theater is committed to advancing diversity and inclusion, showcasing speakers from diverse backgrounds, including women, individuals from the black and LGBTQIA+ communities, people with disabilities, and representatives of various age groups.
Interactive panels will encourage vibrant discussions and the exchange of experiences among participants, promoting active audience engagement.
Further information about the complete lineup of speakers, panels, and debates will soon be accessible on the World Travel Market Latin America website and the Connect Me platform. This will allow attendees to plan their visit for the event, which takes place from April 15 to 17 at the Expo Center Norte in São Paulo.
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