Thursday, June 8, 2023
Visit Argentina joins the select list of sponsors of the 10th edition of CULTOURFAIR – Global Heritage Culture and Gastronomy Travel Market – which will take place in Seville from September 24 to 26.
Argentina, as a platinum sponsor of the event, will showcase the most diverse tourist attractions it possesess. From north to south, east to west, from its glaciers to the Les Eclaireurs, the warmth of its people and its effusive gastronomy, from the highest peak of the continent to the persistence of its old European traditions; Argentina is everything and more.
CULTOURFAIR, the only international B2B premium cultural tourism tradeshow in the world, returns to Seville and celebrates the 25th anniversary of the world’s first B2B MICE and Cultural tourism tradeshow, which took place in the Seville in 1997.
CULTOURFAIR has the support and co-operation of Sevilla City Office, host destination of the event, the State of Querétaro, México, Guest Destination of the event, Argentina, platinum sponsor, as well as Iryo as Official Carrier and the Patronato Provincial de Turismo de Cádiz, organizers of one of the post-tours of the event.
CULTOURFAIR – Global Heritage Culture and Gastronomy Travel Market – is a unique event that has become the essential appointment for the sector after nine editions in eight cities across five countries, the last two in Madrid, with the support of the Comunidad de Madrid and the Capital. The last edition had 125 participants hailing from 23 countries, and around 2,000 business meetings were held with an estimated economic impact in the medium and long term of more than 200 million euros.
The organization of the event carries out an intense international promotional campaign directly to its network of contacts, which exceeds 300,000 executives from 150 countries, to attract between 300 and 600 potential buyers, of which only 50 are approved to participate – those with the greatest business potential. All of them directors and executives with decision-making power, specialized in: luxury travel, events (sports, music, wine, gourmet, etc.), MICE, city-breaks, heritage, gastronomy, folklore, religious, etc….
The program for the event offers an agenda of up to 30 preestablished appointments with rigorously selected buyers. The workdays will be completed with a high-impact networking program, promoting contact between all participants and fostering business-links, thus guaranteeing a return on investment.
The promotion for this edition in Seville has garnered considerable interest in the destination as more than 350 registrations from buyers from 35 countries has already been received. Likewise, there is enthusiastic interest from exhibitors, who have already booked 90% of available slots.
GSAR Marketing, the organizing company, is a global tourism marketing company that is part of the Convenco Group: the first “Incentive House” in Spain founded 46 years ago, in 1973. Since 1997, GSAR Marketing has produced its own international trade shows specialized in Cultural Tourism and in the MICE sector, pioneering interactive B2B trade shows in Europe, the Americas and the Caribbean. To date, 58 successful editions have been held in 38 cities across 18 countries.