TTG 2022, Travelling in Rewriting the rules of the Game: The ‘Vision’ of Tourism of the Future

Published on : Monday, October 10, 2022

Rewriting the rules of the game´ after the loss of certainties. TTG Travel Experience, the tourism marketplace of Italian Exhibition Group, being held at Rimini Expo Centre from 12th to 14th October, is presenting Vision +23 «The Re-Coding Game» to inspire trade professionals and anticipate the need for travel and experiences

What does the digital expansion of the web into the metaverse have in common with the mystic traditions of some villages of Southern Italy, cosmetic products that improve one´s humour and not just one´s skin and the ´Sky Hotel´ that promises a journey with a never-ending flight? They are expressions of a playful desire, which rewrites ordinary reality to transport us where desires are satisfied immediately. The creative energy of kiddies, which shapes a new world; as if in a game. Among the over 200 events on the calendar of the three expo days, Wednesday 12th October at 4:30 pm in the Main Arena, Vision TTG is the appointment that inspires the tourism industry of the near future, as it presents the most significant trends and innovations in the global world of consumption and puts them at the disposal of trade professionals.

From cosmetics to food and from fashion to retail: the evolution of consumers´ desires and values and the dynamics with which global enterprises respond, are summed up in five Deep Trends™. For the next five years, the forecast of Vision TTG is for widespread desire light-heartedness, positivity and playful attitudes, which leads to imagining a world that is finally free from fixed restrictions and rules. Optimism and the ability to transform and re-interpret consolidated codes become valuable resources for the competitive strategies in tourism over the next five years. ´The Re-Coding Game´ is the new way to live the present that induces brands to mould products and services, sales locations and the logics of accessibility to journeys´ destinations.

In a period in which unexpected difficult situations weigh on everybody´s lives, people are looking for immediate solutions that meet their requirements: from creams that improve one´s humour, to drinks that reduce sadness and stress or the pop-up stores in the Metaverse, in which to try on collections of digital clothes by scanning a QR Code, through to the exclusive experiences reserved for holders of NFT (Non-Fungible Tokens). Trends that in the tourism chain take the form of packages for micro-groups and niche interests, perhaps for discovering the mystic traditions of Southern Italy or to prepare oneself for the extraordinary experience of journeys in space. Topics that will become case studies for trade professionals at the TTG Travel Experience, in the presentation of the five Deep Trends™ for 2023: Make a Wish, Out of the Virtual, Plural Singularity, Future Legacy and Sub-Limen.

TTG is held simultaneously with SIA Hospitality Design, SUN Beach&Outdoor Style, as well as with Superfaces, B2B marketplace B2B dedicated to surfaces and innovative materials for interiors, design and architecture, and IBE Intermobility and Bus Expo, which showcases the present and future of intermobility in all its forms, also at Rimini Expo Centre.

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