Turkey Shines at ITB Berlin: A Showcase of Rich Culture and Innovative Tourism

At ITB Berlin, Turkey distinguished itself as a cultural and tourism powerhouse, drawing attention to its rich heritage and forward-thinking strategies. Officials from the Ministry of Culture and Tourism shared insights into Turkey’s tourism vision, emphasizing its historical and cultural diversity. The nation’s innovative approaches to travel promotion and heritage preservation were highlighted, showcasing Turkey as a bridge between past and present.

ITB Berlin 2024 is gearing up to impress the global travel industry with its expansive international showcase, offering a larger and more diverse exhibition than ever before. Running from March 5th to 7th, this premier travel trade show, with a legacy dating back to 1966, will once again draw participants from around the world to the Berlin Exhibition Grounds.

Impressive booking levels are being reported just weeks before ITB Berlin, the world’s leading travel trade fair, opens its doors, with nearly 90% of the exhibition space already booked. The Greek presence at the fair is noteworthy, with over 170 exhibitors confirmed.

Nestled at the intersection of Europe and Asia, the Turkish capital, Istanbul, beckons travelers from around the world with its captivating blend of history, culture, and modernity. From January 6 to January 14, Karavanist 2024 will unfold at the Tüyap …

The value of inbound visitors to Europe has returned to pre-pandemic levels with domestic tourism in the region also back in positive territory, reveals new research from WTM.