Meetings Africa 2024, the 17th edition of the Business Events Trade Show owned by South African Tourism, aims to bolster the African business events industry and its economic prosperity.The event spans two days and features an Educational Day in partnership with global, continental, and national industry associations.

With over 350 exhibitors and 350 buyers expected, along with more than 3,000 delegates from various international markets, Meetings Africa 2024 will be held from February 26–28, 2024, at the Sandton Convention Centre. The conference aims to position Africa as a top destination for business events and tourism, driving collaborative growth.

South African Tourism, in collaboration with the Southern African Tourism Educators of South Africa (TESA) through the South Africa National Convention Bureau (SANCB), will host the highly anticipated Future Leaders Forum at the upcoming Meetings Africa trade show.

The Future Leaders Forum, a key event on the Business Opportunity Networking Day (BONDay) on February 26, is designed to engage and inspire young individuals aspiring to excel in the dynamic business events sector.

Amid a bold and unambiguous goal to drive economic recovery, South African Tourism is leading a group of exhibitors, and South African business owners to IMEX Frankfurt in Germany.

One more popular area was the South African stand, well marked and decorated to show the wildlife and sights in well-photographed imagery and well as a small café stand, serving cups of rooibos tea.

As part of determinations to explore strategic prospects to fast-track the retrieval of the tourism segment, South African Tourism declared that it will showcase at The Arabian Travel Market (ATM). Presently, SA Tourism operates under a temporary board after its …