Thursday, May 25, 2023
South Africa’s business events industry’s recovery is well underway as the international and regional business events show positive signs. The country is on a positive note to secure even more events.
One of the largest trade shows in Europe for the business events industry, IMEX Frankfurt, started on Tuesday with a clear message of an attractive and capable South Africa ready to welcome and host big and small events.
As reported South African Tourism is armed with a clear mission to drive economic recovery. Being a leading group of exhibitors, the South African business officials showcase the country’s Meetings Incentives Conference and Exhibitors (MICE) products.
IMEX Frankfurt brings together global event planners with no less than 1000 buyers and significant buying power.
Zinhle Nzama Acting Chief Convention Bureau Officer, at the South Africa National Convention Bureau (SANCB), declared that at IMEX Frankfurt, they also collaborate with the rest of the African continent in driving the message of an attractive and capable continent.