Meetings Africa 2024: Driving growth, innovation and collaboration

Wednesday, February 28, 2024

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Meetings Africa 2024, the 17th edition of the Business Events Trade Show owned by South African Tourism, aims to bolster the African business events industry and its economic prosperity.The event spans two days and features an Educational Day in partnership with global, continental, and national industry associations.

With over 350 exhibitors and 350 buyers expected, along with more than 3,000 delegates from various international markets, Meetings Africa 2024 will be held from February 26–28, 2024, at the Sandton Convention Centre. The conference aims to position Africa as a top destination for business events and tourism, driving collaborative growth.

In 2023, Meetings Africa injected approximately R388.5 million into the South African economy and created or sustained 753 jobs. The event offers tangible economic benefits, especially for small and medium-sized enterprises (SMMEs), and facilitates job creation and market access across the continent.

BONDay: 26th February 2024
Show Days: 27th – 28th February 2024

Exhibitor Benefits:

Conduct business: Attracting global buyers keen on African products.
Quality meetings: Advanced online diary and matchmaking system ensure productive interactions.

Buyer Benefits:

Market access: Grants access to high-quality African products.
Streamlined experience: The event showcases products from over 20 African countries and 300 meticulously curated selections.

Media Benefits:

Networking opportunities: Engage with industry professionals and gain insights from experts.
Global connections: Connect with decision-makers worldwide.
Media hub: Provides a conducive working environment for accredited media, facilitating real-time coverage.

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