Tuesday, December 5, 2023
Sri Lanka Convention Bureau (SLCB) unveils their first-ever MICE tourism road map.
Thus it is outlining a visionary three-years’ plan for 2024-2026 on 15 November.
The bureau has outlined its ambitious target for 2026. It is aiming to generate 20% of tourist arrivals through MICE activities.
In this way it will be projecting an 11% increase in MICE arrivals from 2023.
One of the distinctive features of this initiative is the unprecedented collaboration between the public and private sectors. It marks a significant milestone in Sri Lanka’s tourism development.
The bureau engaged industry experts, met with key representatives of industry bodies and organised a productive huddle with Key Opinion Leaders (KOL) to gather insights and perspectives.
The Bureau initiated ideation sessions with extended teams to ensure a holistic approach, delving into key topics identified during the KOL discussions.
The outcome of these sessions has been compiled into a detailed report, defining responsibilities and action items for seamless implementation.
SLCB Chairman Thisum Jayasuriya expressed optimism about the project’s potential impact.
This road map is a testament to their commitment to fostering MICE tourism in Sri Lanka.
Through collaboration, industry expertise and a clear action plan, they aim to not only meet but exceed our targets, positioning Sri Lanka as a premier MICE destination, he added.
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