Friday, February 23, 2024
SATTE 2024, South Asia’s premier B2B travel trade exhibition, organized by Informa Markets in India, has commenced, welcoming global travel trade industry professionals.
Taking place at the India Expo Mart in Greater Noida, Delhi NCR, this marks the 31st edition of the event, running until February 24th, 2024.
SATTE has grown significantly over the years, and the 2024 edition is set to further elevate its status as a pivotal platform for the travel trade industry across Asia and beyond.
This year, SATTE aims to bring together more than 1,500 exhibitors, 800+ hosted international and domestic buyers, and professionals from over 120 Indian cities and towns, showcasing the vast potential of the B2B Asian travel and tourism market.
The exhibition collaborates with states such as Uttar Pradesh, Bihar, Karnataka, Madhya Pradesh, Odisha, Rajasthan, Tamil Nadu, and Uttarakhand to showcase nationwide efforts in promoting tourism.
SATTE 2024 boasts international participation, with confirmed presence from national tourism organizations of countries like Saudi Arabia, Dubai, and Mauritius, fostering cross-border collaborations and knowledge exchange.
Initiatives like “ATITHI,” a Reverse Buyer-Seller Meet supported by the Ministry of Commerce & Industries, aim to boost inbound tourism to India, showcasing SATTE’s role in promoting outbound, domestic, and international tourism.
The exhibition serves as a platform for exploring new business opportunities and forging strategic alliances, with sessions addressing themes like ‘Tourism: The Balancing Act’ and ‘Roar of The MICE.’
As the largest edition yet, SATTE 2024 is poised to drive growth in the Asian travel industry, contributing to economic development and cultural exchange across the region.
There are no upcoming events at this time
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