Sarawak’s Big Win at the Prestigious BrandLaureate CSR BrandLeadrship Award 2018

 Monday, December 24, 2018 


The Sarawak Convention Bureau (SCB) has been awarded the BrandLaureate CSR BrandLeadership Award 2018. The prestigious ceremony took place at Kuala Lumpur’s Majestic Hotel where SCB’s team and its convention ambassadors that have contributed to the sector were present to receive the prestigious award.


Conceptualised by the Asia Pacific Brands Foundation (APBF), the award was designed to recognize corporations, NGOs, societies, institutions and individuals who have impacted the community at large. President of APBF, Dr KK Johan had congratulated SCB on its remarkable win. “SCB’s influential leadership in CSR is acknowledged by APBF as SCB has set an unprecedented benchmark for leadership within the sphere of sustainability, value driven CSR and its positive impact on society.”


Chairman of SCB, Ybhg. Tan Sri Dato’ Sri Dr Muhammad Leo Michael Toyad Abdullah commented, “With this win, we surge forward as an exemplary force to encourage our fellow industry partners so they too, can cultivate conventions and CSR initiatives that create legacies. This is why Business Events is a powerful medium through which we can influence and uplift various communities. In the spirit of Redefining Global Tribes, we urge making a difference to all tribes, near and far.”


Furthermore, the State of Sarawak is set to generate development in focus areas such as environmental, urban development and re-development, social development, industrial development encompassing SCORE’s focus areas, agriculture, service industry development and digital economy.


SCB’s Chief Operating Officer, Amelia Roziman assured, “We are in full support of the State’s vision to invest key areas and we will continue to utilize Meetings, Incentives, Conferences and Exhhibitions as the platform to stimulate growth and ultimately contribute to the State. We do this through Business Events which encourage groundbreaking research, international alliances, goodwill and international branding, knowledge transfer to up skill local practitioners and social responsibility.”


She added, “As we greet the era of digital economy, we are prepared to adapt to the change the nature of how Business Events are conferences or exhibition being held but also how this prominent sector Business Events can help to develop the key areas sectors mentioned above as well as many more.”


From 2006 to 2018 as at 21st Nov, the effort of SCB and its sector partners brought in 822 Business Events to Sarawak: 569 Bid Wins and 253 Bids Supported. The 882 Business Events represent close to 306 thousand delegates and up to 1 million delegate days, which is approximately RM708.1 million in direct delegate expenditure to Sarawak.



Source:- ICCA

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