Tuesday, February 27, 2024
The PGA TOUR and Omni Hotels & Resorts have extended their Official Marketing Partnership through 2028. Omni is now the Official Hotel and Resort of both the PGA TOUR and PGA TOUR Champions. Since 2018, Omni has donated over 1.28 million meals through its Say Goodnight to Hunger initiative, giving four meals for every birdie-or-better scored in PGA TOUR events.
These donations go to Feeding America member food banks in host cities across the United States. In the 2024 FedExCup Season alone, the initiative has provided over 45,000 meals, following a donation of over 234,000 meals in 2023.
“Omni Hotels & Resorts is proud to continue our partnership with the PGA TOUR; we’re excited to showcase our genuine hospitality across 50 unique destinations,” says Dan Surette, Chief Sales Officer at Omni. “Our growing relationship with professional golf will bring more visibility to our commitment to the game and continued evolution of our premier golf resorts across North America.”
Omni is also a proud supporter of three PGA TOUR ambassadors, including world-ranked No. 23 golfer Cameron Young. The most recent ambassadors welcomed to the PGA TOUR are rookies Pierceson and Parker Coody. This partnership offers several benefits to PGA TOUR players, such as top-tier membership in the Omni Select Guest® loyalty program and complimentary room nights for members of the PGA TOUR, PGA TOUR Champions, and Korn Ferry Tour.
“We are delighted to continue our relationship with Omni Hotels & Resorts, whose partnership has provided tangible benefits to both the communities in which we play as well as to our PGA TOUR players and their families,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “In 2018 the PGA TOUR became Omni’s first major league-wide sponsorship, and we are proud to continue our support of their incredible Say Goodnight to Hunger initiative.”
The partnership extends to Omni’s prestigious tournament locations, including the newly revealed Omni PGA Frisco Resort in Texas. This 660-acre property will host 26 PGA of America tournaments over the next 12 years. Notable events include the esteemed PGA Championships in 2027 and 2034, and the KPMG Women’s PGA Championships in 2025 and 2031. Additionally, the Omni La Costa Resort in Carlsbad, California, will host the Men’s and Women’s NCAA Championships on its Champions Course for the next three years.
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