Monday, March 4, 2024
The Malaysia Convention & Exhibition Bureau (MyCEB) has forged a significant international partnership with ACMAR Marketing Xiamen, a subsidiary of the esteemed ACMAR Group. This alliance was solidified through the signing of a Memorandum of Cooperation (MoC) by Mr. Azman Haji Tambi Chik, CEO of MyCEB, and Dato’ Steven Tee, JP, Group Managing Director of ACMAR Group. The official signing ceremony was a highlight of a three-day engagement in the city.
“The collaboration bolsters both Malaysia and MyCEB’s presence in the promising Chinese market, specifically catering to the Xiamen business community. The MoC signed not only signifies national pride between two Malaysian entities but also a significant step towards fostering bilateral cooperation and enhancing business events opportunities in the region,” enthused Mr. Azman Haji Tambi Chik, CEO of MyCEB.
ACMAR Group, renowned for its prestigious projects in hotels and the Xiamen International Culture Building, as well as its diverse investments in commercial and residential properties, brings a wealth of experience and resources to this partnership. Their significant presence in Xiamen positions ACMAR Group as a vital ally for MyCEB in its mission to establish Malaysia as a leading and sought-after destination for business events.
The Memorandum of Cooperation (MoC) establishes the foundation for joint marketing initiatives aimed at attracting the Chinese market, exchanging market insights, facilitating knowledge sharing, co-creating business leads, and fostering collaborative opportunities within the private sector. Through ACMAR Marketing Xiamen, MyCEB will gain a valuable link to China’s business event circles, improving communication and opening doors to fruitful partnerships.
“The MoC leverages on the extensive network and insights of both organisations, with MyCEB being able to showcase Malaysia’s world-class facilities, unique culture and unparalleled hospitality. ACMAR is excited to be part of this venture by supporting the Bureau through our footprint and aiming to drive mutual growth and prosperity between Malaysia and China,” said Dato’ Steven Tee, JP, Group Managing Director of Acmar Group.
The collaboration between MyCEB and ACMAR Group is driven by a shared commitment to innovative marketing strategies and the cultivation of lasting relationships to achieve their common objectives. These efforts are expected to boost tourism and investment, while also strengthening cultural ties and bilateral relations between Malaysia and China.
Additionally, MyCEB has engaged in dialogues with prominent entities such as the Xiamen International Conference & Exhibition Centre, the Chairman of Xiamen Welleast Smart City Technology Co., Ltd., C&D Global Tourism Group Co. Ltd., and the President of Xiamen Tourism Association. These discussions aim to forge stronger alliances, expand market reach, and enhance bilateral connections, thereby promoting the growth of business events, tourism, and private sector opportunities between Malaysia and Xiamen.
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