Thursday, February 22, 2024
Meetings Africa 2024, scheduled for February 27-28 at the Sandton Convention Centre in Johannesburg, South Africa, signifies the 18th edition of this pivotal business events trade show. Organized by South African Tourism, the event aims to boost the continent’s business events industry and economic development. The event includes a BONDay on February 26 for educational purposes and attracts global, continental, and national industry associations.
Meetings Africa 2024, scheduled for February 27-28 at the Sandton Convention Centre in Johannesburg, South Africa, signifies the 18th installment of this significant business events trade exhibition. It is Africa’s leading venue for face-to-face interactions with influential buyers worldwide, playing a key role in the continent’s growth.
At the media launch, South Africa’s Tourism Minister, Patricia De Lille, highlighted the trade show’s impact on the economy and global business events sector. With over 350 exhibitors, 350 buyers, 20 international media, and 3,000 delegates expected, Meetings Africa 2024 aims to surpass previous successes, such as last year’s contribution of R388.5 million to the economy and job creation.
The event underscores the collective effort to promote Africa as a top destination for business events and tourism. The participation of 19 African countries showcasing to buyers from 52 countries highlights the event’s pan-African essence and its role in telling Africa’s success story.
The economic benefits of this B2B travel trade event are expected to reach even the smallest towns and villages through pre and post-tours, promoting inclusivity in the tourism sector. Market access for SMMEs, educational sessions, and speed marketing further enhance skills development and capacity building.
Meetings Africa 2024, taking place on February 27-28 at the Sandton Convention Centre in Johannesburg, South Africa, marks the 18th edition of this pivotal business events trade show.The collaborative effort among African nations to harness business events industry opportunities aims at fostering economic growth and socio-economic development across the continent.
Meetings Africa 2024, themed “Africa’s success built on quality connections,” calls on stakeholders to champion the continent as a premier business events destination, showcasing Africa’s compelling narrative to the world.
There are no upcoming events at this time
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