Tuesday, July 25, 2023
A full-service marketing agency -Allied Global Marketing, is working together with the largest entertainment, and lifestyle brands, has been recently chosen by the Los Angeles Tourism & Convention Board as its agency of record in terms of paid media planning and buying. With the help of this new partnership, AGM will influence its proprietary technology to impel more tourists to the Los Angeles area by creating more awareness and exchange in the primary domestic and foreign markets.
LA Tourism’s VP of Brand & Digital Marketing, Bill Karz, said that Allied Global Marketing is exclusively placed to connect with LA Tourism. Bill also said that they found their industry knowledge, artistic flavor and exclusive information to be the ideal for them. They look forward to working jointly to raise Los Angeles and stress visitors to unravel all that’s Now Playing.
As the sector carries on recuperating, LA Tourism aims on the primary markets and programming to motivate high-value visitation to the city. The group is all devoted to put more weight on improving the spending amount of the visitors from its global markets. Allied will influence its reach worldwide along with market proficiency to assist LA Tourism reach better heights.
The Chief of Marketing Operations of Allied, Kelly Estrella, said that they’re pleased for the opportunity to co-work with LA Tourism.