Wednesday, March 27, 2024
The Malaysia Tourism Agency Association (MATA), in collaboration with the Indonesia Halal Lifestyle Center, proudly announces the International Minang Food & Fashion Festival 2024, a pioneering event set to transform the realms of cultural and gastronomic tourism.
Scheduled for August 23rd to 26th at Kuala Lumpur’s Sunway Resort Hotel, this festival aligns with the Asia Islamic Tourism & Trade Expo (AITEX 2024), heralding a new era of cultural and economic synergy between Malaysia and Indonesia, particularly within the burgeoning halal industry.
Celebrating Minang Culture
This festival represents a significant step by Indonesia to highlight Minang culture on an international platform. Dato’ Dr. Mohd Khalid Harun, President of MATA and AITEX Chairman, emphasizes the strategic importance of this event in strengthening the global standing of the halal industry. The festival provides an unparalleled opportunity for both nations to display the vitality and economic potential of their halal markets.
A Journey of Taste and Style
Under the theme “Celebrating Halal Culinary Heritage,” the festival offers an immersive experience into the flavors of Minang cuisine and the sophistication of modest fashion. It features a series of activities aimed at showcasing the rich heritage of Minang culture, from a Modest Fashion Show highlighting innovative traditional attire to performances by Vanny Vabiola, the Minang’s “Celine Dion.” The event is a vibrant celebration of creativity and cultural pride.
Gastronomy and Fashion Fusion
The Minang International Food Festival stands out as a key attraction, offering an in-depth look at the diverse and complex flavors of Minangkabau cuisine. Attendees will relish iconic dishes such as the globally celebrated Rendang and Nasi Padang, experiencing the culinary depth of Minangkabau’s traditions.
Dr. Sapta Nirwandar and Dato Dr. Mohd Khalid both stress the festival’s role in boosting gastronomy tourism and fostering cultural exchanges. Through demonstrations, performances, and interactive sessions, the event aims to enhance attendees’ understanding and appreciation of Minangkabau culture.
Strengthening Bilateral Relations
This joint venture between MATA and the Indonesia Halal Lifestyle Center marks a significant milestone in Malaysia-Indonesia relations, showcasing the economic and cultural facets of the halal industry and reinforcing both countries’ positions as key players in the global halal market.
A Global Platform for Halal Excellence
The festival is poised to be a landmark event on the global halal calendar, drawing international visitors to immerse in the exquisite beauty of Minang culture. Its association with AITEX 2024 enhances its global impact, offering insights into the progress and opportunities within the Islamic tourism and trade sector.
The International Minang Food & Fashion Festival 2024 transcends being merely an event; it’s a movement celebrating the halal industry’s cultural diversity and economic strength. Through culinary displays, fashion showcases, and cultural performances, the festival invites global audiences to explore Minang culture, setting a new standard for cultural festivals in promoting global understanding, collaboration, and economic growth.a
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