HOLIDAY & SPA Expo 2024: Focusing on sustainability and technological advancements

 Monday, March 11, 2024 

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HOLIDAY & SPA Expo

The 40th edition of the HOLIDAY & SPA Expo, a leading event for tourism and travel industry leaders, will be held from 13-15 March 2024. The event, marking its anniversary, is a key gathering in the global tourism sector and will be hosted at the Inter Expo Center in Sofia, Bulgaria. This milestone coincides with significant changes, as the Inter Expo Center takes over organizational rights from Prim Expo. This transition signals a new era for the expo, ensuring its legacy endures while meeting the changing needs of the tourism and hospitality sectors.

Ensuring Continuity and Embracing the Future

The partnership between PRIM EXPO and Inter Expo Center demonstrates a strategic approach to ensuring a seamless transition and continuity for the flagship event. PRIM EXPO’s ongoing consultancy role, backed by its extensive experience, ensures the fair remains a crucial meeting point for key decision-makers in the tourism, travel, and hospitality sectors. Inter Expo Center brings its expertise in organizing trade fairs, promising to inject new vitality into HOLIDAY & SPA, further solidifying its status as a premier business platform for the tourism and travel industry.

A Global Hub for Industry Leaders

Last year’s HOLIDAY & SPA event highlighted the dynamic nature of the tourism and travel industry, attracting over 260 participants from 16 countries. The fair served as a vital platform for B2B travel leaders, MICE planners, decision-makers, and stakeholders from the cruise and hospitality sectors. With over 10,000 visitors from around the world, the event underscored its importance as a global hub for exchanging ideas, fostering business relationships, and showcasing the latest trends and innovations in tourism and travel.

Looking ahead to the 2024 edition, the fair aims to broaden its appeal, attracting an even more diverse and international range of exhibitors and attendees. The focus will be on sustainability, technological advancements, and promoting cultural events, ensuring that HOLIDAY & SPA remains at the forefront of the tourism and travel industry’s evolution.

A Global Hub for Industry Leaders

Last year, HOLIDAY & SPA brought together over 260 participants from 16 countries, showcasing the dynamic nature of the tourism and travel industry. This event served as a crucial platform for B2B travel leaders, MICE planners, key decision-makers, and stakeholders from the cruise and hospitality sectors. With more than 10,000 visitors from around the world, the fair highlighted its significance as a global nexus for exchanging ideas, fostering business relationships, and unveiling the latest trends and innovations in the tourism and travel sectors.

Looking ahead to the 2024 edition, the fair aims to attract an even more diverse and international array of exhibitors and attendees. Sustainability, technological advancements, and the promotion of cultural events will be key focuses, ensuring that HOLIDAY & SPA remains at the forefront of the tourism and travel industry’s evolution.

A Beacon for the Tourism and Travel Industry

The strategic timing of the fair, following closely after ITB Berlin, underscores its importance in the global tourism and travel industry calendar. It offers a unique opportunity for MICE planners, B2B travel leaders, and key decision-makers to engage in meaningful dialogues and explore collaborative opportunities. The partnership between Inter Expo Center and PRIM EXPO promises a well-orchestrated event that caters to the needs of professionals from the tourism, travel, cruise, and hospitality industries.

With the tourism and travel industry experiencing rapid growth and transformation, the 40th anniversary edition of HOLIDAY & SPA is poised to be a seminal event. It celebrates the fair’s storied history while looking ahead to future challenges and opportunities facing the tourism, travel, cruise, and hospitality sectors.

As anticipation builds for the 2024 edition, HOLIDAY & SPA is set to reaffirm its position as a leading business platform for the tourism and travel industry. It will continue to serve as a vibrant marketplace for MICE planners, B2B travel leaders, key decision-makers, and professionals from the cruise and hospitality industries to connect, learn, and drive the future of tourism and travel forward. Under the stewardship of Inter Expo Center, the fair is ready to embark on its next 40 years, shaping the trajectory of the tourism and travel industry.

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