Gold Coast Convention and Exhibition Centre launches 360-degree promotional video

Published on : Friday, April 23, 2021

The Gold Coast Convention and Exhibition Centre has produced an interactive and immersive new 360-degree video to enable prospective clients to embark on a virtual site inspection and see the Gold Coast Convention and Exhibition Centre (GCCEC) from a whole new angle. GCCEC successfully applied for the Tourism Australia Business Events Boost Program and used the funding to produce GCCEC360.The innovative video invites viewers to walk through Australia’s largest regional convention centre, taking in each of its spaces from all directions and stopping to access more details at their leisure.

Throughout GCCEC360, which can be viewed on virtually any computer or mobile device, pop-up hotspots provide further details. The 360-degree video showcases the Centre as a world-class business event venue in a highly desirable location increasing awareness of the Centre, even while COVID limits opportunities for physical site visits. GCCEC has led the event industry’s pandemic recovery over the past year. Since it received the nod to operate under its COVIDSafe site-specific plan last June, the venue has successfully hosted several business and public events.While COVID has presented opportunities, giving the Centre a greater chance than ever to attract business events that would otherwise have gone overseas, the pandemic has also impacted the ability of domestic decision makers to tour the site and inspect its world-class facilities.

Therefore, with the number of in-venue site tours decreasing at the same time that traffic to the venue’s interactive maps and 360-degree image gallery was increasing, the GCCEC team recognised the need to provide prospective clients with a virtual site tour. Adrienne Readings, General Manager, GCCEC General Manager, Adrienne Readings said in a statement that the video is as good as a physical site tour. She mentioned that physical tours of the Centre from the front door to the arena, central rooms, meeting rooms, halls and foyers, have been recreated to be experienced in a virtual format.

She shared that the video includes all of the things that are discussed with visitors on an in-venue site tour – everything from which spaces are best suited to which types of events, to where the registration desk and organiser’s offices are located. She said that it is a truly interactive experience that allows the viewer to discover specifics such as how many people can fit into a space for a gala dinner or how many people can be seated in a space for a concert, all of which is contained within the video, along with floor plans, still images and other relevant details. She added that the centre needed to be able to show off the spaces within the Centre to clients in any location and with potential border closures and clients being unable to travel, they had to ramp up capacity to bring the Centre, the destination and its capabilities and personality to decision makers, wherever they may be.

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