CHTA’s Caribbean Travel Marketplace: Driving Caribbean Tourism growth

 Monday, February 19, 2024 

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CHTA's Caribbean

Jamaica is gearing up to host the 42nd edition of the Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace from May 20-23, 2024, at the Montego Bay Convention Centre. This event, lauded by CHTA President Nicola Madden-Greig, is a testament to the collaborative efforts of the Jamaican government, Tourism Minister Edmund Bartlett, and the Jamaica Hotel & Tourist Association (JHTA).

The Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace, making its return to Jamaica since its last hosting in 2019, is eagerly anticipated for its role in facilitating crucial business deals that connect buyers from around the world with the Caribbean’s diverse tourism products and services.

Madden-Greig emphasized the event’s significance as a key meeting point for industry professionals to collaborate, strategize, and enhance their marketing approaches for the Caribbean experience to international visitors.

The Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace plays a vital role in establishing B2B connections, enabling suppliers to secure deals with buyers in dedicated Marketplace meetings. Additionally, the event serves as a unique platform for destinations, hotels, resorts, and attractions to showcase their offerings to prominent media from local, regional, and international outlets, further enhancing the Caribbean’s allure.

Tourism Minister Bartlett expressed excitement for showcasing Jamaica’s tourism offerings and resilience strategies, highlighting the Caribbean tourism sector’s ability to secure and safeguard both locals and visitors. The Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace is seen as a platform for fostering growth, building strong partnerships, and exploring multi-destination opportunities within the Caribbean.
Robin Russell, President of the JHTA, guaranteed that participants would engage in fruitful meetings while also enjoying Jamaica’s famed hospitality and warmth. Adding to the anticipation, Madden-Greig hinted at new elements at Marketplace 42, inspired by the success of the Caribbean Travel Forum & Awards, set to precede the Marketplace, highlighting industry excellence and innovation. This event promises to be a pivotal moment, further enhancing the Caribbean’s position as a leading destination for global travelers.

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