Business of Events announces IBTM World as latest partner

 Friday, September 1, 2023 


The Business of Events has announced IBTM World as its latest partner, marking a significant collaboration that promises to enhance the landscape of the business events industry on a global scale.

As part of the agreement, The Business of Events will take on a key role in coordinating the Destinations stream on the Impact Stage at IBTM World’s Barcelona event, set to take place from 28-30 November 2023. Destinations and Convention Bureaux are actively encouraged to submit their content proposals for consideration on the Impact Stage.

IBTM World is the leading global event for the international events industry, a renowned annual event that connects event professionals and destinations from across the globe. With a history of over three decades, IBTM World is recognised as a premier platform for networking, knowledge sharing, and discovering the latest trends and innovations in the field of events.

The flagship event gathers event planners, suppliers, buyers, and industry leaders to engage in meaningful conversations, forge valuable partnerships, and gain insights that drive the evolution of the events industry. With its diverse range of exhibitors, educational sessions, and networking opportunities, IBTM World offers a comprehensive experience that fuels growth and innovation within the events sector.

The Business of Events will curate the Destinations stream on the Impact Stage, which is set to be a focal point where the most pressing topics concerning the role of events in shaping destinations and economies will be explored. The stage will feature thought-provoking discussions, insightful panels, and engaging presentations led by industry experts, all contributing to the collective effort of enhancing the impact of events on destinations worldwide.

Vasyl Zhygalo, RX Portfolio Director, IBTM World, said: “The partnership between The Business of Events and IBTM World is a key collaboration aimed at further enriching the event management landscape. The Business of Events, known for its commitment to advancing and advocating the significance of events as a powerful economic driver, aligns seamlessly with IBTM World’s mission to inspire and empower event professionals.

“We look forward to working with the team to build a comprehensive agenda of content for our Destination partners.”

Martin Fullard, Director, News & Content, The Business of Events, said: “To have the support of IBTM World is vital for us to continue our work, and we are delighted to be able to collaborate to populate the Impact Stage in Barcelona.

“By combining our expertise and resources, both organisations will elevate the understanding of the influence of events on economies, cultures, and societies. This partnership underscores a shared commitment to fostering innovation, driving economic growth, and creating memorable event experiences that resonate far beyond the event itself.”

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