PCEB hosts ‘BE Reinvents’ to unveil the future of business events

 Friday, December 8, 2023 

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Penang Convention & Exhibition Bureau

The excitement is building as the Penang Convention & Exhibition Bureau (PCEB) prepares to host the much-anticipated 8th edition of BE@ Penang.

It is Malaysia‘s foremost business events conference.

Set against the vibrant backdrop of Penang, this annual event, scheduled for December 7 & 8, 2023, will take place at the prestigious Setia Spice Convention Centre.


The theme for BE @Penang 2023 is “BE Reinvents,”. It is embodying a powerful call to action for participants to embark on a transformative journey.

In a rapidly evolving business landscape, this theme resonates with the need for innovation, adaptation, and a fresh perspective.

Attendees can anticipate a conference experience that goes beyond the ordinary.

It is an experience offering insights and strategies to navigate the ever-changing dynamics of the business events industry.

One of the most eagerly anticipated elements of BE @ Penang 2023 is the presence of the distinguished keynote speaker, Julius Solaris.

A luminary in the events industry, Julius Solaris is consistently popular as one of its most influential figures.

He will share invaluable insights that will inspire and guide attendees on their journey into the future of business events.
He has a wealth of experience and a keen understanding of industry trends.

Adding to the significance, Mr. Azman Haji Tambi Chik, the newly appointed CEO of Malaysia Convention & Exhibition Bureau (MyCEB) will be present at the event.

The national bureau applauds the Penang Convention & Exhibition Bureau (PCEB) for leading this transformative initiative, recognizing its pivotal role in shaping the future landscape of business events in Malaysia.


BE @ Penang 2023 is not merely a conference; it is a platform for connection, learning, and transformation.

This annual gathering is poised to once again set the standard for excellence in the industry.

It is the largest business events conference in Malaysia. PCEB owns it and the Penang State Government supports it.

Participants can expect a dynamic program featuring thought-provoking sessions, interactive workshops, and ample networking opportunities.

Beyond the conference walls, the vibrant city of Penang awaits, offering a rich tapestry of culture, cuisine, and experiences for attendees to explore and enjoy.

In the spirit of “BE Reinvents,” the 8th edition of BE @ Penang is not just an event; it is a catalyst for change, a platform for innovation, and a beacon guiding the business events industry into a future defined by transformation.

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