Arabian travel market (ATM) forges Powerful alliances with ICCA and GBTA to elevate MICE and business travel experiences

Tuesday, December 19, 2023

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“Arabian Travel Market (ATM) Partners with ICCA and GBTA for a Stellar 2024 Edition”

ATM has joined forces with the International Congress and Convention Association (ICCA) and the Global Business Travel Association (GBTA) for its upcoming event from May 6-9, 2024, at the Dubai World Trade Centre. Designated as ‘Knowledge Partners,’ these global entities will provide profound insights into the dynamic realms of business events and travel.

ICCA’s robust forecast highlights a surge in business events, recording 10,602 worldwide last year, with 85% being in-person. The Middle East stood out with 94% in-person delegates. Meanwhile, GBTA’s Business Travel Index Report reveals a faster-than-expected rebound in the business travel industry, with global spending reaching $1.03 trillion in 2023 and expected to grow to nearly $1.8 trillion by 2027.

Danielle Curtis, Exhibition Director at Arabian Travel Market, expressed excitement about elevating the event with the official partnership, aiming to deliver enhanced value and innovation. The focus on business events and travel aligns with ATM’s commitment to providing a top-notch platform for networking, education, and business opportunities.

During ATM 2024, ICCA will conduct seminars covering diverse MICE industry topics, while GBTA will shed light on prevailing trends in the business travel sector. This collaboration with respected industry leaders aims to offer valuable insights into recent research, innovations, and best practices.

Dr. Senthil Gopinath, CEO of ICCA, anticipates a dynamic future, envisioning global business events seamlessly integrating with ATM’s opportunities. Catherine Logan, Regional Senior Vice President EMEA and APAC, GBTA, sees immense growth potential in the MEA region, with business travel spending forecasted to exceed pre-pandemic figures.

The theme for the 31st edition of ATM is ‘Empowering Innovation: Transforming Travel Through Entrepreneurship.’ With a focus on aviation, accommodation, hospitality, technology, and more, ATM 2024 will explore how innovators in the travel and tourism space attract funding to enhance the sector’s contribution to global GDP. The previous year’s event recorded over 40,000 attendees, marking a historic milestone.

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