Monday, December 18, 2023
In the heart of New Zealand, an unprecedented spectacle unfolded as 10,000 visitors from China embarked on a transformative journey during the 2023 Amway China Leadership Seminar, a masterpiece orchestrated by Encore Event Technologies APAC. This groundbreaking event, unfurling in 12 waves from October 9 to December 5, not only set a new standard in tourism-driven event delivery but etched its mark as an industry benchmark.
The meticulously crafted program curated a tapestry of events, seminars, and excursions, weaving together a unique blend that not only celebrated exceptional performance but also nurtured unwavering brand loyalty. Encore clinched the event through a competitive bidding process, securing 20,000 hotel nights in Queenstown and Auckland—an infusion estimated at NZ $40 million into the local economy. Prior to the main event, the Auckland Convention Group and Queenstown Convention Bureau showcased the allure of each local area through pre-event activities.
New Zealand, chosen with care for its diverse landscapes, rich culture, and thrilling adventures, served as the perfect canvas for leadership sessions, cocktail receptions, and 15 gala dinners featuring performances that seamlessly melded the organization’s values with the essence of the country.
Scott Nodsle, the maestro behind Encore’s success as the Managing Director of APAC, underscored the allure of Queenstown and Auckland for both business and leisure, emphasizing the potential for innovative team building and bonding. The local ethos of ‘kiwi hospitality,’ encapsulated in the term manaakitanga, left an indelible mark as New Zealanders lavished VIP treatment on the visitors throughout their journey.
The gala dinners, held in Auckland and Queenstown, emerged as standout moments, showcasing Aotearoa New Zealand’s culture and spirit. Auckland’s contemporary Māori culture took center stage, celebrated through dynamic lighting, sound, and visual elements.
The grand finale unfolded at the Viaduct Events Centre in Auckland and the Queenstown Ice Arena, featuring awe-inspiring technological displays and pulse-pounding entertainment. Innovative technologies, including panoramic scenes on a colossal mountain-shaped central LED, curved projection screens, and 3D-mapping, wove a mesmerizing tapestry. Animated projections on dining tables and plates, coupled with performances by Strings of Fire and other entertainers, added to the immersive atmosphere.
Encore’s legacy of delivering exceptional experiences for Amway continued with the Amway China Leadership Seminar. Scott Nodsle reiterated the company’s commitment to charting the customer’s journey, creating events that transcend the ordinary and leave an enduring impact on attendees. The success of the seminar illustrated the transformative power of business events—inspiring new ideas, forging connections, and catalyzing positive change within organizations. Incentivizing high performers with an unforgettable experience emerged as a potent motivator, elevating brand allegiance and contributing to the seminar’s resounding success.
There are no upcoming events at this time
Comments: