MICE Tourism

  • New international events in Victoria will bring $23 million economic impact

    Published on : Monday, February 24, 2020

    The Andrews Labor Government in Victoria has successfully secured three international business events that will bring 4,000 delegates to Melbourne, filling 10,000 hotel room nights and delivering more than $23 million in economic impact. These new international events will boost …

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  • Istanbul aims to become a hub for MICE tourism

    Published on : Friday, January 24, 2020

    Meetings, incentives, conferences and exhibitions (MICE) are one of the most successful ways to increase Turkey’s tourism, which is once again enjoying a buoyant period after a challenging 2016.       As per the UNWTO data, the MICE tourism …

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  • MICE tourism get its new dimension through global travel education

    Published on : Wednesday, September 25, 2019

    Perillo’s Learning Journeys, a division of Perillo Tours specializing in customized travel experiences that combine cultural immersion and hands-on learning, introduces Executive Retreats, Global Education and Trainings specifically designed to renew, recharge and educate corporate teams.       “For …

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  • MICE tourism is expected to grow at a CAGR of 8.6% to reach $441.1 billion by 2025

    Published on : Thursday, June 27, 2019

    Meetings, Incentives, Conventions and Exhibitions or MICE represents tourism sector that includes business events and activities. Travelers attending MICE activities are business travelers who are connected to different sectors of the tourism and hospitality industry through their MICE activities.   …

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  • Sri Lanka tourism introduces new brand to attract millennials for MICE tourism

    Published on : Monday, January 7, 2019

    Sri Lankan tourism industry is looking to amplify its visitor footfall through multi-pronged marketing efforts, while seeking to shake off concerns over recent political developments.     On November 5 Sri Lanka’s Tourism Promotion Bureau (SLTPB) launched its new “So …

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  • Saudi Arabia expects 20% increase in MICE tourism in 2016

    Published on : Monday, March 21, 2016

    According to the Saudi Commission for Tourism & National Heritage, the number of exhibitions and conferences in Saudi Arabia during 2016 is expected to increase by about 20%. However, local event organizers point out several challenges of MICE tourism in …

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  • Thailand aims to increase MICE tourism by 5% in 2016

    Published on : Wednesday, December 2, 2015

    Thailand government officials consider MICE to be an “essential” part of the country’s tourism economy, as they commit to continue its growth and promotion in the coming days.     General Tanasak Patimapragorn, the Thailand’s Deputy Prime Minister announced six …

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  • 2015 a Barnner Year For Prague in Both Leisure and Mice Tourism

    Published on : Tuesday, November 17, 2015

    The city of Prague is having an exceptionally successful year as a destination. The latest statistics demonstrate growing interest in the city in the leisure, business and MICE segments, with an ever-diversifying portfolio of source countries. Prague, one of the …

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  • Travel expert shares insight how MICE tourism enhances destination promotion

    Published on : Tuesday, October 27, 2015

    An exclusive byte for Travel And Tour World from Michael Krouse, President & CEO of The Greater Ontario Convention & Visitors Bureau, speaks about how MICE tourism plays a significant role in promoting destination.     “Meetings, Incentives, Conferences, and …

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  • MICE Tourism: Jordan’s tourism industry promoter

    Published on : Tuesday, December 24, 2013

    Jordan has recognized the Meetings, Incentives, Conferences and Exhibitions (MICE) sector, as one of the major high-value niche markets that will further fuel the growth of its tourism industry.         Around 10 to 15% of all visitors …

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