Julia Swanson

  • AIME 2024 Forecasts Over $330 Million in Deals, a 65% Surge from Previous Year

     Thursday, March 21, 2024

    Today, Asia Pacific Incentives and Meetings Event (AIME) shared insights from its 2024 event, revealing that deals between exhibitors and buyers are

  • Melbourne Convention Bureau CEO Julia Swanson emphasizes cultural immersion at AIME 2024

     Thursday, February 22, 2024

    The Melbourne Convention Bureau (MCB) has unveiled its inaugural First Peoples Engagement Guide, aimed at assisting event organizers in creating business events that provide cultural immersion and drive positive social outcomes.

    This guide, tailored for the business events sector, offers practical advice, including tips on organizing a Welcome to Country or Acknowledgement of Country, a comprehensive list of Indigenous Business Events Suppliers, and strategies for effectively implementing the guide’s recommendations.

  • Melbourne’s vibrant AIME 2024 stand features indigenous art

     Wednesday, February 21, 2024

    At this year’s Asia Pacific Incentives and Meetings Event (AIME), the Melbourne Convention Bureau (MCB) is set to make a big impact, showcasing the city’s top partners for event planners to collaborate with and achieve great results.

    Attendees can engage with MCB and 11 leading industry suppliers, learning why Melbourne is renowned for meetings, incentives, and conventions, while also experiencing the cultural richness and innovations of Melbourne’s contemporary Indigenous business event suppliers.

  • Victoria: Bookings of 61,375 hotel room nights and contributes $148 million into the economy

     Thursday, July 6, 2023

    The MICE business events from around the world are choosing to come to Victoria with the Melbourne Convention Bureau hosting 46 business events in the month of May while also securing a string of valuable events for the years ahead.  

  • Melbourne welcomes 50000 delegates from across the globe

     Thursday, November 21, 2019

    Melbourne and regional Victoria will welcome 50,000 delegates from across the globe as part of The International Convention of Jehovah’s Witnesses 2019, delivering $60.9 million to the Victorian State’s economy.         The massive delegation of Jehovah’s Witnesses …

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