The ITB Buyers Circle, an integral part of the renowned travel trade show ITB Berlin, maintains its influence by including about 1,000 carefully selected buyers

Day 2 of ITB Berlin 2024 was marked by bustling crowds, exceptional business opportunities, and satisfied attendees, alongside top speakers sharing insights.

Positive mood and encouraging outlook for the ITB Buyers Circle
ITB Berlin and Dr. Fried & Partner reveal some fascinating findings from the Global Travel Buyer Index (GTBI)
The ITB Buyers Circle, comprising around 1,000 select buyers chosen for their procurement volumes, is a key highlight of ITB Berlin. Recent research outcomes from ITB Berlin, in collaboration with Munich’s consultancy, Dr. Fried & Partner, have sparked interest in the Circle’s activities.

ITB Berlin 2024, happening from 5 to 7 March at the Berliner Exhibition Grounds, is set to impress with over 90% of its space booked, totaling 150,000 square meters. An impressive 87% of participants come from international backgrounds, showcasing the event’s global appeal. The ITB Buyers Circle, consisting of 1,300 senior buyers, highlights ITB Berlin’s importance as a key industry indicator.

Diverse Exhibitor Presence

This year, there is significant growth in the Mobility, Travel Technology, and Cruise segments. Host Country Oman, along with other Arab states, showcases rich cultural heritage, adding to the event’s diversity with over 5,500 exhibitors from 170 countries and territories.

As of now the applications are officially open for the ITB Buyers Circle at ITB Berlin 2023 – an exclusive membership for leading buyers representing the leisure, business travel and MICE sectors. Leading decision-makers from around the world can apply …