Ministry of Tourism Showcases the Best of Travel in Asia at International Travel Exhibitions, Singapore

 Saturday, October 28, 2023 


The Ministry of Tourism, Government of India, in collaboration with tour operators and state tourism departments, actively participated in the prestigious international travel exhibition, ITB Asia, held in Singapore. The exhibition, running from October 25th to 27th, aimed to promote inbound tourism to India globally, especially in the Asia Pacific region. Led by the Ministry of Tourism, the Indian industry showcased diverse tourism products and transformative experiences for travelers under the theme ‘Incredible India! Visit India Year 2023’.

The Indian High Commissioner to Singapore, H.E. Dr. Shilpak Ambule, officially opened the Incredible India pavilion. The goal of the Ministry of Tourism’s participation in the exhibition was to draw attention from the media and industry to India as a profitable travel destination with a variety of thematic products related to adventure, wellness, the Himalayas, ecotourism, sustainable tourism, and exotic wildlife.

Destination Management Companies (DMCs) such as Hyderabad International Convention Centre and Indian Railways Catering and Tourism Corporation (IRCTC) exhibited their goods and services at the Incredible India pavilion during ITB Asia. Along with the UT administrations of Ladakh, Jammu and Kashmir, and Puducherry, the State Government of Goa also took part to promote their individual tourism offerings.

The year 2023 has been designated as Visit India Year, emphasizing India’s position as a preferred destination in key international markets. Singapore and the Southeast Asia region, especially for Buddhist tourism, hold significant importance for India. The strong connectivity between India and the region, with approximately 150 flights operating between the two countries every week, further enhances India’s appeal as a tourist destination.

In an effort to promote more resilient, inclusive, carbon-neutral, and resource-efficient travel, India has introduced a national strategy for sustainable tourism. The strategy is composed of seven main pillars that emphasize preserving biodiversity, advancing economic and socio-cultural sustainability, and raising awareness via entrepreneurship and skill development. The ‘Travel for LiFE’ program, part of Mission LiFE, is designed to drive substantial behavioral change among tourists and tourism businesses, leading to significant impacts on environmental protection and climate action. This initiative aligns with India’s G20 priority of Green Tourism within the Tourism Working Group.

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