The Tourism Authority of Thailand (TAT) marked its 49th presence at ITB Berlin, one of the world’s leading travel trade shows, with a display of royalty

Thailand’s Tourism Authority (TAT) recently teamed up with various partners to spotlight the country’s tourism attractions and cultural strengths at exclusive events in Almaty, Kazakhstan.

The collaboration aimed to showcase Thailand’s tourism offerings and soft powers to the Kazakhstani audience, as Kazakhstan emerges as a growing market for Thai tourism. The events, including the “Friends of Thailand Networking Day” and “Amazing Thailand: A Glimpse of the Land of Smiles,” sought to promote Thailand as a year-round destination. The initiative received support from Ms. Sudawan Wangsuphakijkosol, Minister of Tourism and Sports, who highlighted the cooperation between TAT and the Ministry of Foreign Affairs in promoting Thai tourism in Kazakhstan. The events featured a Thailand delegation, including key officials and local tourism operators, who presented cultural performances and tourism experiences to attract Kazakhstani travelers.