Managed by the Melbourne Convention Bureau (MCB), AIME stands as the premier trade event in the Asia Pacific region for the global meetings and events industry, marking the inaugural occasion on the international business events calendar. This edition of AIME attracted over 600 Hosted Buyers from diverse corners of the globe, 570 exhibitors representing 33 nations, and an additional attendance exceeding 4,000 visitors. The event is considered essential for suppliers, business event organizers, and key decision-makers aiming to achieve significant business impacts.

The Melbourne Convention Bureau (MCB) has unveiled its inaugural First Peoples Engagement Guide, aimed at assisting event organizers in creating business events that provide cultural immersion and drive positive social outcomes.

This guide, tailored for the business events sector, offers practical advice, including tips on organizing a Welcome to Country or Acknowledgement of Country, a comprehensive list of Indigenous Business Events Suppliers, and strategies for effectively implementing the guide’s recommendations.

At this year’s Asia Pacific Incentives and Meetings Event (AIME), the Melbourne Convention Bureau (MCB) is set to make a big impact, showcasing the city’s top partners for event planners to collaborate with and achieve great results.

Attendees can engage with MCB and 11 leading industry suppliers, learning why Melbourne is renowned for meetings, incentives, and conventions, while also experiencing the cultural richness and innovations of Melbourne’s contemporary Indigenous business event suppliers.

The Melbourne Convention Bureau (MCB) is delighted to announce James Zheng as the new Regional Director for North Asia and Greater China, reinforcing the Bureau’s commitment to the dynamic MICE (Meetings, Incentive, Conference, and Events) sector in these regions.

The MICE business events from around the world are choosing to come to Victoria with the Melbourne Convention Bureau hosting 46 business events in the month of May while also securing a string of valuable events for the years ahead.  

Business events delivered a $148 million boost to the economy in May, with delegates from across the globe flocking to Melbourne and cementing our city’s reputation as a key global destination for conferences. The ‘mega May’ of events included 46 …

Melbourne Convention and Exhibition Centre (MCEC) has announced an Australian first, developing a new drive-in, indoor cinema concept as part of the venue’s response to the challenges the events sector has faced in 2020. The Drive In(Door) Cinema program is …

Melbourne and regional Victoria will welcome 50,000 delegates from across the globe as part of The International Convention of Jehovah’s Witnesses 2019, delivering $60.9 million to the Victorian State’s economy.         The massive delegation of Jehovah’s Witnesses …

The economy of Victoria in Australia is increasing with the Melbourne Convention Bureau breaking the $500 million mark for conferences this financial year. The Minister for Tourism, Sport and Major Events Martin Pakula confirmed the milestone, with business events now …

Melbourne Convention Bureau’s Melbourne Edge event  will be held on September 3 at the Melbourne Convention and Exhibition Centre (MCEC) on the theme‘Diversification in Business to Stay Ahead of the Game’.   The session will inspire and challenge industry professionals …