Sunday, February 11, 2024
As ITB Berlin 2024 prepares to open its doors to international participants at the Berlin Exhibition Grounds from March 5th to 7th, it is rolling out advanced digital solutions, including the ITB app and ITBxplore, both equipped with innovative features to enhance the experience for attendees, exhibitors, and media representatives. These digital assets aim to support a seamless and productive visit, with a focus on facilitating connections, organizing schedules, and improving access.
ITBxplore: Your Portal to Advanced Networking
ITBxplore introduces itself as a groundbreaking digital platform with a primary focus on networking and exploration. It acts as an essential preparation tool for participants, enabling them to explore a vast array of exhibitors, plan their participation in the ITB Berlin Convention effectively, and arrange meetings effortlessly. By purchasing a ticket or securing accreditation, individuals can set up a customized profile on ITBxplore, gaining access to its comprehensive features.
The platform enhances visibility for users, allowing them to find and interact with exhibitors and other participants through online messaging. A key highlight is the special recognition of ITB Buyers Circle members—select senior buyers invited to ITB Berlin—easily identifiable on ITBxplore to simplify networking.
Detailed Insights and Scheduling Features
ITBxplore delivers a detailed view of international markets and products featured at ITB Berlin 2024. With detailed exhibitor information, product spotlights, and an interactive venue map, attendees can plan their visit and identify booths of interest effortlessly. This year, the platform introduces several enhancements, such as an improved diary management feature in the Communication Center, upgraded diary functions for Outlook integration, and a more straightforward appointment-setting process. It also offers personalized suggestions for business contacts, based on a user’s preferences, making networking more efficient.
Event Programming and Enhanced Accessibility
The program section of ITBxplore presents a wide array of events, including the full agenda for the ITB Berlin Convention, showcasing keynote speeches, masterclasses, panel discussions, product introductions, roundtables, and other live events. Attendees can filter events by time, theme, and venue, allowing them to highlight personal favorites and automatically add them to their schedule. Additionally, select convention content is streamable via the platform, offering access to those who cannot attend in person.
The ITB App: Your Event Companion
The ITB app complements ITBxplore by acting as a personal event companion, offering numerous features to navigate the event with ease. It ensures all essential information, including event schedules and exhibitor lists, is readily available, along with live updates and alerts. The app is designed to make the on-site experience more interactive and enjoyable.
Elevating the ITB Berlin Journey
These digital companions aim to transform the ITB Berlin journey, providing unmatched convenience and efficiency for all participants. By leveraging these platforms, attendees can optimize their event experience, ensuring meaningful connections, exploring the latest industry trends, and accessing insightful content.
As the event nears, excitement builds for what is set to be an innovative and impactful gathering in the travel and tourism sector. With the enhanced ITB app and ITBxplore, ITB Berlin transcends being merely a trade fair to become a vibrant ecosystem that connects, educates, and inspires industry professionals worldwide. The continuous improvement and addition of new functionalities to these digital platforms highlight ITB Berlin’s dedication to creating a progressive, interconnected, and efficient forum for the global travel community.
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