Monday, November 6, 2023
World Travel Market London 2023 opens its doors today with an extraordinary roster of over 4,000 exhibitors, including more than 14% new participants.
This event is held in the ExCeL London from November 6th to 8th, 2023. These new exhibitors represent a wide spectrum of travel-related enterprises, including well-known household names as well as niche and specialty firms. WTM London 2023 is attended by Travel And Tour World.
Several famous names stand out among the newcomers. Following its merger with Thalys, Eurostar, a famous European high-speed train operator, will showcase its services and new identity. The London-based live show ABBA Voyage, which will include the songs of the legendary Swedish band, will also make its premiere during the event, bringing a new entertainment layer to the tourist environment.
Bermuda Tourism Authority will return to WTM London with a stronger presence, seeking to boost Bermuda’s position in the UK market and highlight new advancements, including insights from Tracy Berkeley, the organization’s first female CEO.
Several tourism boards are making their first appearance at the event. Sabah in Malaysia, which promotes travel to northern Borneo, and Almaty, Kazakhstan’s largest city, are trying to enhance their worldwide tourist appeal. Ayana Hospitality, which offers luxury resorts and hotels in Indonesia, and Vietnam’s Thien Minh Group will also be present. Other tourist boards participating include Egypt, Visit Samtskhe-Javakheti, Madhya Pradesh, and many more.
The event highlights UK-based firms such as Trip.com Group, which aims to develop in the European market, and HolidayBest, a package holiday specialist offering a wide range of destinations and vacation types.
Juliette Losardo, exhibition director of World Travel Market London, emphasised the varied spectrum of exhibitors, which included big destinations, boutique operators, and high-tech enterprises. This variety means that visitors, especially travel industry buyers, may network with new and existing clients, strike business agreements, and find inspiration for their future travel endeavours in 2024 and beyond.
Image Courtesy: World Travel Market 2023