Vietnam, Hanoi, Ho Chi Minh City, Da Nang, Phu Quoc and Ha Long Bay are entering a new phase of tourism development as the country works towards welcoming 25 million international visitors in 2026 while targeting approximately VND1.125 quadrillion (US$43 billion) in tourism revenue. Supported by stronger visa policies, expanding international aviation, digital transformation and coordinated destination marketing, Vietnam continues strengthening its position as one of Southeast Asia’s fastest-growing tourism destinations. During the first six months of 2026, the country welcomed 12.3 million international visitors, placing it on a strong trajectory ahead of the year’s peak travel season.
International Arrivals Continue Their Upward Trend
Vietnam’s latest tourism figures highlight sustained demand across leisure, business and cultural travel markets. The first-half performance demonstrates continued recovery supported by improving global travel conditions, stronger airline connectivity and broader destination promotion.
Authorities expect the second half of the year, traditionally supported by holiday travel and winter tourism, to contribute significantly toward achieving the country’s ambitious annual target.
Visa Reforms Improve Accessibility
One of the most important drivers behind Vietnam’s tourism strategy is the expansion of visa policies designed to make international travel easier. Simplified entry procedures, wider eligibility for electronic visas and longer permitted stays have helped improve accessibility for travellers from multiple international markets.
These reforms reduce travel barriers while encouraging longer holidays and repeat visits across different regions of the country.
Aviation Expansion Supports Tourism Growth
International aviation continues playing a central role in Vietnam’s tourism development. Airlines are expanding direct services linking Vietnam with destinations across Asia, Europe, Australia and North America, making the country increasingly accessible for both leisure and business travellers.
Major international gateways including Hanoi, Ho Chi Minh City and Da Nang continue strengthening their route networks while supporting tourism growth across surrounding regions.
Diverse Destinations Continue Attracting Visitors
Vietnam’s tourism appeal extends across a wide range of destinations. Hanoi offers centuries of history through its Old Quarter, museums and cultural landmarks. Ho Chi Minh City combines modern urban experiences with historical attractions, while Da Nang continues attracting beach holidaymakers and business travellers.
Further north, Ha Long Bay remains one of the country’s most recognised UNESCO World Heritage destinations, while Hoi An preserves centuries of trading history through its ancient streets and riverside heritage.
Coastal Tourism Expands
Island and coastal destinations continue strengthening Vietnam’s tourism portfolio. Phu Quoc, Nha Trang and central coastal regions attract visitors through beach resorts, marine activities and luxury accommodation.
These destinations complement Vietnam’s cultural attractions while supporting year-round tourism across multiple market segments.
Digital Innovation Enhances Visitor Experiences
Digital transformation has become an important component of Vietnam’s tourism strategy. Online visitor services, smart destination platforms, digital payment systems and improved travel information are helping create more seamless travel experiences.
Technology also supports tourism businesses by improving destination promotion, booking systems and visitor engagement before and during travel.
Tourism Supports Wider Economic Growth
The tourism sector continues generating opportunities across hospitality, aviation, retail, transport and cultural industries. Hotels, restaurants, airlines, local tour operators and community-based tourism enterprises all benefit from growing international arrivals.
The government’s long-term tourism strategy also encourages investment in infrastructure, accommodation and destination development while supporting regional economic growth.
Looking Ahead
Vietnam’s ambition to welcome 25 million international visitors while generating approximately US$43 billion in tourism revenue reflects the country’s broader strategy of positioning tourism as a major contributor to national economic development. Continued investment in visa reform, aviation expansion, digital innovation and destination diversification is strengthening Vietnam’s competitiveness within Southeast Asia’s tourism market. As international travellers increasingly seek authentic cultural experiences, coastal holidays, business opportunities and seamless travel, destinations including Hanoi, Ho Chi Minh City, Da Nang, Phu Quoc, Ha Long Bay and Hoi An continue offering diverse experiences that appeal to multiple visitor segments. With improving international connectivity, modern tourism infrastructure and expanding digital services, Vietnam remains well positioned to sustain visitor growth while creating broader opportunities for airlines, hotels, travel operators and local communities. The country’s balanced approach to tourism development, combining accessibility, innovation and cultural preservation, continues reinforcing its reputation as one of Asia’s most dynamic and rewarding destinations for international travellers.
