Vietnam’s Phu Quoc, Da Nang and Nha Trang are welcoming growing numbers of international travellers as Saudi Arabia and South Korea emerge among the country’s strongest tourism source markets during the 2026 summer travel season. Rising travel demand, expanded international flight connectivity and increasing interest in beach holidays, luxury resorts and family-friendly destinations are helping Vietnam strengthen its position as one of Asia’s fastest-growing tourism destinations. As international arrivals continue to rise, the country is attracting visitors seeking coastal escapes, island adventures, cultural experiences and premium hospitality across its diverse tourism regions.
Saudi Arabia and South Korea Drive Summer Tourism Growth
Vietnam is experiencing strong international tourism demand from Saudi Arabia and South Korea, two markets contributing significantly to the country’s summer travel performance.
Growing interest from Saudi travellers has positioned Vietnam among the leading international holiday choices for the Middle Eastern market, while South Korean visitors continue to rank among the country’s largest international visitor groups.
The increase in travel demand reflects expanding airline connectivity, greater awareness of Vietnam’s tourism offerings and the availability of diverse holiday experiences ranging from luxury beach resorts to cultural city breaks.
These visitor markets continue supporting tourism businesses across accommodation, transport, attractions and hospitality services.
Expanded Air Connectivity Improves Access
International aviation continues playing a major role in Vietnam’s tourism expansion. Airlines have expanded flight capacity and strengthened connectivity between Vietnam and key international markets, making destinations such as Phu Quoc, Da Nang and Nha Trang more accessible for leisure travellers.
Improved flight options provide greater flexibility for families, couples and independent travellers planning beach holidays and multi-city itineraries. Vietnam’s international gateways in Hanoi, Ho Chi Minh City and Da Nang also support convenient onward travel to coastal and island destinations through domestic aviation networks.
Phu Quoc Leads Island Tourism
Phu Quoc continues attracting visitors looking for tropical island holidays, luxury resorts and marine experiences.
The island offers white-sand beaches, coral reefs, nature parks, waterfront resorts and water-based activities including snorkelling, diving and boat excursions.
Luxury accommodation continues expanding alongside family-oriented resorts and wellness retreats, giving travellers a wide range of holiday options.
Improved accessibility through expanded air services has further strengthened Phu Quoc’s role as one of Vietnam’s premier island destinations.
Da Nang Combines Beaches and Culture
Da Nang remains one of Vietnam’s most versatile tourism destinations by combining modern coastal resorts with easy access to cultural heritage attractions.
Visitors enjoy long sandy beaches, seaside hotels, local cuisine and attractions such as the Marble Mountains and the famous Golden Bridge at Ba Na Hills.
The city also serves as a gateway to the UNESCO World Heritage sites of Hoi An Ancient Town and the Imperial City of Hue, allowing travellers to combine coastal relaxation with cultural exploration during the same journey.
Its modern airport and transport infrastructure support increasing international arrivals throughout the year.
Nha Trang Strengthens Coastal Tourism
Nha Trang continues welcoming visitors seeking beach holidays, island excursions and marine tourism experiences.
Known for its extensive coastline and resort developments, the city offers sailing, diving, spa resorts and vibrant waterfront attractions.
The destination remains popular among international travellers looking for leisure holidays while also supporting family tourism through recreational activities, entertainment facilities and nearby islands.
Its expanding hospitality sector complements Vietnam’s broader tourism strategy of offering diverse experiences across multiple coastal destinations.
Affordable Luxury and Family-Friendly Travel
Vietnam continues attracting international travellers through a combination of premium hospitality, competitive pricing and family-friendly tourism experiences.
Luxury beachfront resorts, boutique hotels and wellness retreats are available across major destinations, while local restaurants, shopping areas and cultural attractions provide visitors with varied holiday experiences.
Families benefit from accessible beaches, recreational parks, cultural performances and organised excursions suitable for different age groups.
These tourism products continue supporting longer stays and repeat visits from international travellers.
Tourism Diversification Supports Continued Growth
Vietnam’s tourism sector extends beyond beach destinations by offering cultural, culinary and nature-based experiences across the country.
Visitors frequently combine coastal holidays with visits to Hanoi, Ho Chi Minh City, Hoi An, Hue and the Mekong Delta, creating multi-destination itineraries that showcase Vietnam’s diverse tourism landscape.
Improved transport infrastructure allows travellers to move efficiently between cities, islands and heritage destinations, encouraging broader regional exploration.
The continued growth in international demand also supports hotels, airlines, tour operators and local businesses throughout the country.
Key Visitor Information
Location: Southeast Asia
Nearest International Airports: Tan Son Nhat International Airport (Ho Chi Minh City), Noi Bai International Airport (Hanoi), Da Nang International Airport and Phu Quoc International Airport.
Nearest Railway: Hanoi Railway Station and Saigon Railway Station, connected through Vietnam’s North–South Railway.
Nearby Attractions: Hoi An Ancient Town, Hue Imperial City, Ha Long Bay, Ba Na Hills, Mekong Delta, Cu Chi Tunnels, VinWonders Phu Quoc and Marble Mountains.
Local Currency: Vietnamese Dong (VND)
Conclusion
Phu Quoc, Da Nang and Nha Trang continue driving Vietnam’s tourism momentum as growing demand from Saudi Arabia and South Korea strengthens the country’s international visitor numbers during the 2026 summer season. Expanded aviation connectivity, luxury coastal resorts, island holidays and family-friendly travel experiences are helping Vietnam attract visitors from key Asian and Middle Eastern markets. Supported by diverse tourism offerings that combine beaches, culture, heritage and modern hospitality, Vietnam continues reinforcing its position as one of Southeast Asia’s leading international travel destinations.
