Thursday, June 19, 2025
Deep in Southern Africa, a new joint venture has the ability to revolutionize the Meetings, Incentives, Conferences, and Exhibitions (MICE) market. The Victoria Falls in Zimbabwe and the Chobe National Park at Kasane in Botswana share an unbeatable combination of natural majesty, luxurious accommodation facilities, and top-class conference facilities. The twin destinations are an hour’s drive from each other and provide an unparalleled atmosphere for corporate groups, incentive travel, and international conferences.
Destination Victoria Falls is scheduled to make its debut at Experience Africa and The Meetings Show 2025 in the UK as well as at The Meetings Show Australia later in the year, giving MICE professionals a taste of their prospective next great event location. According to Marc Reading, on behalf of Talking Stick Global, who is driving the launch, “Victoria Falls, Zimbabwe, and the Chobe National Park, Kasane, Botswana, are an attractive twin destination for adventure-seekers and sophisticated MICE tourists who demand the finest service.”
Victoria Falls: A Natural Wonder Meets MICE Excellence
One of the seven natural wonders of the world, Victoria Falls has long been a coveted destination for travelers. Beyond its breathtaking waterfall, Victoria Falls boasts a thriving tourism infrastructure, perfect for high-end MICE events. The region offers a diverse array of activities—from helicopter rides over the falls to bungee jumping, game drives, and cultural experiences. The combination of these extraordinary offerings and state-of-the-art conference facilities creates an ideal environment for corporate events.
Mike Davies from Shearwater Adventures, a key partner in the Destination Victoria Falls project, highlights the strategic benefits of this dual destination: “When launching the Destination Victoria Falls collaboration, it made sense to offer the MICE market the Chobe as well as The Falls. The proximity between the two locations means that event planners can enjoy the best of both worlds.”
Chobe National Park: A Gateway to Unmatched Wildlife Experiences
Chobe National Park, known for its incredible biodiversity, particularly its massive elephant population, complements Victoria Falls perfectly. Located just a short distance away in Botswana, Chobe is an exceptional destination for MICE events that seek an infusion of adventure. Safari-style conferences and incentive trips that include thrilling game drives, boat safaris along the Chobe River, and intimate bush dinners are all on offer.
Robert Kabuka, General Manager of the Cresta Mowana Safari Resort & Spa in Kasane, emphasizes the unmatched advantages of combining these two destinations: “There is no dual destination in Africa that can compete with us. We are bordered by two of the continent’s greatest rivers, the Zambezi and Chobe, with one of the natural wonders of the world—Victoria Falls—just nearby.”
To ensure a seamless experience for MICE clients, Destination Victoria Falls has teamed up with leading local providers that excel in both hospitality and event planning.
In Victoria Falls:
In Chobe, Botswana:
Ethiopian Airlines, a trusted partner of Destination Victoria Falls, makes travel to this dual destination even more accessible. With direct flights from major European hubs via Addis Ababa, Ethiopian Airlines ensures smooth connections for international MICE travelers. The airline’s strategic position as the gateway to Africa adds further convenience for those attending events in Victoria Falls and Chobe.
Both destinations are world-renowned for their natural beauty, offering MICE groups an extraordinary blend of awe-inspiring landscapes and thrilling wildlife encounters. These destinations also cater to adventurous activities, from Victoria Falls’ iconic bungee jump to Chobe’s safari experiences, making them ideal for incentive travel.
With a host of world-class hotels, conference centers, and resorts, both Victoria Falls and Chobe National Park provide the perfect setting for corporate events, conferences, and exhibitions. They offer all the amenities needed for successful business events, combined with leisure activities to keep delegates engaged and entertained.
The short travel distance between the two destinations ensures that groups can enjoy the best of both worlds without wasting time in transit. The close proximity also makes this an appealing option for both large conferences and smaller, more intimate meetings or incentives.
The regions also offer rich cultural experiences, from traditional dances and music in Victoria Falls to unique culinary experiences in Chobe. Delegates can enjoy regional cuisine, local arts, and immerse themselves in the vibrant cultural heritage that enhances the overall MICE experience.
Boasting breathtaking natural grandeur, deluxe lodging, first-class meeting space, and access to two legendary sites, Destination Victoria Falls and Chobe National Park is well on its way to becoming the ultimate destination of choice for the MICE market in Southern Africa. The mix of adventure, cultural immersion, and first-class hospitality provides an ideal setting for corporate gatherings, incentive travel, and memorable meetings.
With the MICE market constantly changing, this fresh collaboration offers an exciting opportunity for planners to provide distinctive, memorable, and effective experiences to their customers. Whatever the case may be—be it a heavyweight conference, an incentive travel, or an uncommon exhibition—this twin destination has everything, thus becoming one of the most exciting MICE offerings on the African continent.
References: Victoria Falls Official Website, Botswana Tourism Official Website
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