Tuesday, October 10, 2023
Many tour operators and journalists visited the Tunisian stand during the 2023 edition of IFTM Top Resa, in order to discover the offers created as part of La Route Culinaire de Tunisie.
They thus enthusiastically welcomed the experience platform (*) inaugurated on the occasion of World Tourism Day on September 27, thanks to which they will be able to include Tunisia among their flagship destinations in terms of culinary tourism, experiential and sustainable.
Around a hundred experiences resulting from a co-creation process between local actors from various sectors – agriculture, crafts, creative industries, tourism, public organizations – orchestrated by the Creative Tourism Network® – World Creative Tourism Network – which guarantees its sustainability and suitability for new demands, under the “Creative Friendly Destination” label.
Travellers – in B2C and B2B can now discover the diversity of cultures and ecosystems of Tunisia thanks to experiences available throughout the year and throughout the country, including workshops to learn how to prepare ‘harissa in Cap Bon, fishing octopus using ancestral techniques in the Kerkennah Islands, picking dates from the tops of palm trees in the Tozeur region, producing their oil and natural cosmetics in underground oil mills in Djerba and in Dahar, making artisanal cheeses on North-West farms in the heart of the mountains, or even immerse yourself in the daily life of winegrowers and learn the secrets of producing their high-end vintages.
Thanks to this catalog of experiences, professionals will satisfy their international clients in search of authenticity, among profiles as diverse as the solo traveler, to families and business groups, including foodies, creatives, or “women travelers communities”, to name just a few.
The Culinary Route is, however, only the visible part of a process which, thanks to an inclusive vision of tourism, support and accompaniment of local actors, as well as the international promotion of the offer, favors the creation of a value chain across all territories, while positioning Tunisia as a destination for responsible and sustainable gastronomic tourism.
Thus, the Tunisian Culinary Route now represents a model of virtuous tourism, satisfying a large number of Sustainable Development Goals of the United Nations Agenda 2023, particularly in terms of respect for natural, economic and social ecosystems, by making culinary traditions new drivers of attractiveness.
Participation in the IFTM TopRésa is the first in a series of promotional actions for La Route Culinaire de Tunisie, which will continue at the World Travel Market exhibition in London, as well as with the organization of press trips and educational tours.