Tourism Ireland targets MICE clientele from Britain, elsewhere

Published on : Thursday, July 24, 2014

Tourism-Ireland-targets-MICETourism Ireland – together with 11 Irish tourism enterprises – recently attended The Meetings Show, which took place at the Olympia in London as part of its efforts to increase conference and business tourism from Britain and elsewhere around the world, In its second year now, The Meetings Show draws more than 3,600 conference and meeting professionals and event planners, from around Britain and Mainland Europe.



The three-day event provided the Irish tourism companies with an opportunity to conduct business face-to-face with the influential decision-makers in attendance, through a series of pre-scheduled appointments and networking opportunities.


Tourism Ireland’s deputy head of Great Britain, David Boyce, said: “Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland has an extensive programme of promotions under way to highlight the island of Ireland as a premier business tourism destination.”

This year, Tourism Ireland in Britain is targeting the corporate meetings and conference sector.


The organisation will have a presence at 11 key events, including The Meetings Show. Ads and advertorials are running in business publications, in-flight magazines and newspapers supplements; e-newsletters are targeting more than 10,000 key MICE (meetings, incentives, conferences and events) contacts; and ‘Meet in Ireland’ advertisements will be appearing on relevant websites during the year.



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