Thursday, April 24, 2025
Tourism Australia has launched an exciting new partnership with the French online travel agency (OTA) MisterFly, running through the end of June. This collaboration is focused on driving bookings to Australia, particularly targeting high-yield French travelers. Exclusive all-inclusive travel packages are being offered, which include flights, accommodation, and a range of additional services, all available on a dedicated Australia landing page on the MisterFly website.
The campaign will leverage a comprehensive marketing strategy that includes targeted social media ads, display advertising, and email marketing campaigns (eDMs) to direct traffic to the site. The goal is to encourage French travelers to choose Australia for their next getaway while positioning it as a top-tier travel destination.
In addition to driving consumer bookings, the campaign has a business-to-business (B2B) component aimed at travel agents. MisterFly’s Smile Agents program will provide agents with essential training on Australia’s diverse tourism offerings, with rewards given for each booking made. The Aussie Specialist Program is also integrated into the partnership, further enhancing the educational support for agents, helping them promote Australia effectively.
Through a blend of direct consumer outreach and professional development for travel agents, this partnership is set to increase interest in Australia and attract more French visitors to the country.
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