Thailand Convention & Exhibition Bureau (TCEB) launches new programme to rebuild Singapore’s MICE industry

Published on : Wednesday, December 9, 2020

The Thailand Convention & Exhibition Bureau (TCEB) has created EASE UP, an attractive package of financial and in-kind incentives to woo the Singapore MICE market as it rebuilds the MICE industry in the wake of the pandemic.

Aimed at attracting international corporate meeting and incentive events, EASE UP is a collaborative financial grant offering up to THB1,500 per person or a dining experience of up to THB 300,000 per event. Participating DMC partners support with complimentary airport transfer and local experience, sightseeing or CSR team building activities for up to 20 delegates. For up to 20 paying guest rooms booked, participating hotels will match the same number with complimentary guestrooms.

For the TCEB grant, applications are open until 30 August 2021 for events taking place not later than 30 September 2021. Application for support must be submitted to TCEB a month prior to the event. For more information, list of participating partners, terms and conditions.

This initiative for international MICE visitors follows the domestic push held in September

2020. According to TCEB, “Thailand has consistently been globally recognised as one of the top

10 MICE and leisure destinations in the world. The economic impact of MICE (meetings, incentives, conventions and exhibitions) for economic recovery and income generation, cannot be underestimated. MICE activities account for 3.27%% of our GDP.”

EASE UP ratifies the I M People Focused (Incentives Meetings People Focused) campaign, launched in June 2020, to ensure the success of the business events industry with a people-centric focus.

In 2019, TCEB recorded a total of 1,273,981 MICE visitors to Thailand with Singapore ranking in the top five sources of Asian MICE visitors to Thailand.

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