Published on : Thursday, August 8, 2019
Thailand Convention and Exhibition Bureau (TCEB), is supporting the hosting of the 2019 International Dragon Award (IDA) Annual Congress, from 10 to 13 August 2019, at IMPACT Muang Thong Thani. The event is expected to be attended by 7,500 international delegates who are expected to generate revenue of up to 640 million Baht (U.S. dollars 0.7 million) during the four-day event.
TCEB President Mr. Chiruit Isarangkun Na Ayuthaya said the 2019 IDA Annual Congress is the largest ever Chinese convention to be organised in Thailand. He said that this highlights the importance of the Chinese market to TCEB and Thailand and helps raise the profile of Thailand as a conference destination. Thailand has a record profile of hosting mega-size convention every year and the 2019 IDA Annual Congress will be a trademark of such scale event for the Kingdom, as well as reiterates the country’s readiness and ability to host large and important international MICE events.
China currently ranks as the top short haul MICE market to Thailand for the fiscal years of 2015 to 2018. During 2018 Thailand welcomed a total of 215,098 MICE delegates from China, representing a 95.57% increase over 2015 (at 109,987).
Of the total MICE travellers from China, the convention-specific delegates to Thailand rank in the top three. Since 2015, the number of convention delegates from China has increased from 16,216 to 53,789 delegates in 2018, representing a 231% growth in just a three-year period.