UK and Switzerland’s new Free Trade Agreement will boost business travel, cross-border mobility, and digital data exchange, enhancing tourism and economic ties

IMEX Frankfurt 2025 is set to take the global stage by storm, bringing together a dynamic mix of record-breaking buyers, leading hotel brands, and emerging powerhouses from Africa, the Middle East, and Asia. The countdown is on as anticipation builds for this exciting event that promises to spark innovation, drive high-level dealmaking, and generate unparalleled excitement within the global travel and event sectors.