France leads global tourism’s experience-driven shift in 2026 as destinations compete through culture, wellness, nature and sustainable travel.
Read More
Türkiye's Cappadocia prepares for the 2028 opening of Hotel Okura Thermal Resort Spa, strengthening luxury, wellness and heritage tourism
Read More
Belarus promotes sanatorium tourism around Lake Naroch and Grodno, attracting wellness travellers seeking nature, therapeutic treatments and relaxation
Read More
Boulder tops US cities for active living, with San Francisco and others showing how urban design is boosting wellness tourism and healthier travel experiences
Read More
Thailand strengthens wellness tourism as holistic health, better sleep and stress relief drive travel trends across Japan, South Korea and Asia-Pacific
Read More
Vietnam strengthens medical tourism by combining preventive healthcare, wellness travel and cultural experiences in Ho Chi Minh City and beyond
Read More
Saudi Arabia is expanding medical tourism with advanced healthcare, wellness resorts, virtual hospitals and Red Sea destinations for international travellers
Read More
Vilnius, Akureyri and Budapest embrace Gen Z’s dry travel trend as wellness, sleep tourism, micro-cations and alcohol-free holidays reshape tourism in 2026.
Read More
Indonesia is expanding accessible tourism with wellness retreats, cultural experiences and senior-friendly travel to meet rising global demand from older travellers
Read More
Indonesia expands wellness tourism through sustainable retreats, cultural healing and quality travel across Bali, Yogyakarta and Solo
Read More