GVB provided a greeting service for the vacationing MICE group with an appearance from Kiko the Ko’ko’ bird and also helped arrange optional tours.

Northeast Asia has shown significant enthusiasm, with South Korea’s Busan bidding for the World Expo 2030 and Hong Kong unveiling the West Kowloon Cultural District.

In 2022, Malaysia recorded 48,132 Taiwanese arrivals, thus reflecting strong pent-up demand in the post-pandemic, as Taiwan is one of the important markets for Malaysia’s tourism industry.