In January 2025, Hard Rock Hotel Bali reached a remarkable milestone, securing the prestigious Global Sustainable Tourism Council (GSTC) certification. This accolade places the hotel among a select few in Indonesia committed to sustainable tourism. The certification reflects its dedication to eco-friendly practices, resonating with the growing trend of travelers prioritizing environmentally conscious accommodations. This achievement not only enhances the hotel’s brand value but also sets a powerful benchmark for other hospitality businesses in Bali and beyond.

Marking its entrance into Asia, The StandardX, a contemporary sibling of The Standard, has officially opened its doors in Bangkok Phra Arthit in November 2024. Building on the success of its debut property in Melbourne’s vibrant Fitzroy neighborhood, the Bangkok location is a celebration of modern hospitality fused with the rich cultural fabric of the city. Nestled in Bangkok’s historic district, the hotel offers an immersive blend of art, culture, and innovative dining, redefining the city’s luxury travel experience.

During the 2024 World Travel Market (WTM), Thailand’s Minister of Tourism and Sports, Mr. Sorawong Thienthong, unveiled the “Amazing Thailand Grand Tourism and Sports Year 2025.” Orchestrated by the Tourism Authority of Thailand (TAT), this initiative is designed to draw international visitors with a compelling mix of top-tier events, exclusive travel opportunities, and significant investments in the nation’s tourism infrastructure.

The Pacific Asia Travel Association (PATA), in collaboration with the Sarawak Tourism Board (STB), is set to introduce a cutting-edge AI-driven training program designed to empower small and medium-sized tourism enterprises (SMEs) in Sarawak. Titled “AI-Driven Transformation: Empowering Sarawak’s Tourism SMEs,” this program will take place in Kuching from October 29 to November 1, 2024.