Sarawak made waves at ITB Berlin 2024 by launching its innovative ‘Gateway to Borneo’ campaign, marking a significant moment. Aligned with ITB 2024’s theme, ‘Take Travel Technology to the Next Level. Together,’ Sarawak is embracing digitalization in tourism, ready to showcase its natural beauty to the world – highlighting Culture, Adventure, Nature, Food, and Festivals.

This campaign represents a rebranding effort, positioning Sarawak as the leading gateway to Borneo, including Kalimantan, Sabah, and Brunei. Through this initiative, Sarawak aims to enhance its appeal as a top tourist destination, inviting global travelers to embark on a journey of discovery and inspiration.

Sarawak’s business events sector has achieved remarkable success in the past year, surpassing expectations with a total of 95 secured national and international events. These events have had an estimated economic impact of RM 346.5 million, exceeding the target by …

Sarawak has geared up as a global business events advocate for the government sector at the 62nd ICCA Congress in Bangkok, Thailand from 12-15 November with the Sarawak delegation, led by The Honourable Dato Sri Abdul Karim Rahman Hamzah fueling the global interest in legacy impact initiatives in several power-packed activities on the main stage.

Sarawak is on a winning streak this year after scoring another international business event hailed as the “Olympic Games” of the global cultural calendar—the 22nd ICOMOS Triennial General Assembly 2026 (ICOMOS GA2026) with Kuching as the host city.

Sarawak is climbing the ranks as a globally competitive business events destination. This achievement is further emphasised by its selection to host the gold standard of water congresses, the International Water Association (IWA) World Water Congress & Exhibition 2028, announced on 16 September.

Sarawak continues to establish itself as the leading hub in Malaysia for advancing public health medicine after winning the 21st International Congress for Tropical Medicine and Malaria (ICTMM 2024), set to take place between 19-23 September 2024 at Borneo Convention …

The PATA Destination Experience Forum and Mart 2023 (PDFM 2023), with the theme “Sustainability in Action”, officially began on Wednesday, June 21 in Kuching, Sarawak, Malaysia, attracting 272 delegates from 28 destinations. The event, organised in collaboration with destination partners, …

Sarawak’s business events industry received the highest of praises by the Sarawak Government after the industry’s 2020 performance was revealed at Business Events Sarawak’s (BESarawak) annual appreciation event. The annual gathering, which strictly complied to the stipulated standard operating procedures, …