Melbourne, Australia has been selected as the host city for the 2025 UFI Asia Pacific (AP) Conference, as announced during the 2024 UFI AP conference in Macau.

The land of Fiji materialises in the city of Melbourne to join AIME 2024, described as the “happiest place in the world” by their business team.

“Other countries have sandy beaches, for us the people make Fiji unique” said travel industry leader.

She represents one of several voices for her country, inviting attendees to sample Yaqona (pronounced young-gore-na) at their booth. This beverage is made from the roots of the pepper plant family, dried and ground into powder, then strained with water, resembling tea. Natawake describes it as a social drink in Fiji, originally a ceremonial tradition.

AIME 2024, held from February 19th to 21st at the Melbourne Convention and Exhibition Centre, marks a notable return for B2B travel trade conferences post-COVID-19. With over 570 exhibitors—a 63% increase from last year—the event showcases a robust recovery and renewed industry enthusiasm.

Bringing together 600 buyers and 3,500 visitors, AIME 2024 features destinations like Fiji, India, Korea, and Sri Lanka. The event focuses on networking, learning, and business opportunities, serving as a vital platform for the global travel and tourism sectors to reconnect and explore new potentials.

At this year’s Asia Pacific Incentives and Meetings Event (AIME), the Melbourne Convention Bureau (MCB) is set to make a big impact, showcasing the city’s top partners for event planners to collaborate with and achieve great results.

Attendees can engage with MCB and 11 leading industry suppliers, learning why Melbourne is renowned for meetings, incentives, and conventions, while also experiencing the cultural richness and innovations of Melbourne’s contemporary Indigenous business event suppliers.

Looking to provide an unparalleled, top-tier program to reward, motivate and retain staff, Asian incentive meeting planners and corporations are choosing Melbourne, with Melbourne Convention Bureau (MCB) securing 17 Asian incentive groups across China, Taiwan, Indonesia, Korea, Vietnam, Thailand and …

The tourism businesses from around the world will descend on Melbourne next year for the country’s biggest annual travel industry event – the Australian Tourism Exchange (ATE).

Melbourne Convention Bureau (MCB) welcomes the Victorian Government’s commitment to long-term investment in Victoria’s Business Events Program through the announcement of $42.913 million over four years, to support the Melbourne Convention Bureau and Business Events Victoria to acquire business events …

Melbourne Convention Exhibition Centre (MCEC) will see a return to in-person exhibitions for the first time since COVID-19 restrictions came into effect last year, with The Gift & Lifestyle Fair from 20 to 22 March. MCEC is already able to …

Melbourne Convention and Exhibition Centre (MCEC) has announced an Australian first, developing a new drive-in, indoor cinema concept as part of the venue’s response to the challenges the events sector has faced in 2020. The Drive In(Door) Cinema program is …

Melbourne Convention and Exhibition Centre (MCEC) recorded a contribution of more than $740 million in economic impact to Victoria in the 2019/20 financial year, despite a reduction in activity due to the coronavirus (COVID-19) pandemic. Over the period, MCEC generated …