ITB Berlin 2024 is set to impress with 90% of its space already booked, featuring global travel trends and innovations from over 5,500 exhibitors in Berlin. Scheduled for March 5-7, 2024, at the Berlin Exhibition Grounds, this event has exceeded expectations, filling over 90% of its 150,000 square meters of exhibition space. With an 87% international exhibitor rate, this marks a new peak in global participation for this leading travel industry event. The ITB Buyers Circle, hosting 1,300 top buyers, underscores the event’s worldwide significance. Growth in sectors like Mobility, Travel Technology, and Cruises, alongside the presence of this year’s Host Country, Oman, and other Arab nations, highlights the diverse offerings of the exhibitors from 170 countries.

As the hospitality industry bounces back and adjusts to new norms, China is preparing for HotelEx Shanghai, a highly anticipated event scheduled for March 27-30, 2024. This premier exhibition will cover 400,000 square meters, featuring a wide range of categories that will captivate participants worldwide.

HotelEx Shanghai has become a key platform for global buyers, enabling face-to-face negotiations and enhancing transaction efficiency significantly.

With 500,000 professional purchaser resources, the event offers unparalleled networking opportunities. Participants can interact with a diverse range of stakeholders, from industry veterans to innovators, all in one place.

Get ready for ITB Berlin 2024, the travel industry’s most anticipated event! From March 5 to 7, attendees will enjoy a whirlwind of insights, innovations, and inspirations. Media representatives and bloggers can look forward to press events, exhibitor presentations, and award ceremonies at venues like the CityCube Berlin and exhibitors’ stands.

The event begins with the opening press conference on March 4 at 10 a.m. in the CityCube Berlin, Room A5, exclusively for media representatives and bloggers. Industry luminaries like Dr. Mario Tobias and H.E. Azzan bin Qassim Al Busaidi will unveil the highlights of ITB Berlin 2024, along with insights from Charuta Fadnis and Norbert Fiebig on sustainability, AI, global travel trends, and the German travel industry’s economic prospects.